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Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

FromThe CMO Podcast


Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

FromThe CMO Podcast

ratings:
Length:
52 minutes
Released:
Aug 26, 2020
Format:
Podcast episode

Description

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and more!Michelle shares so much valuable insight in this episode including why beer brands are more important now more than ever in the category, a first day on the job that tested her decision making, and how to block out the noise, and focus on the task at hand.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
Released:
Aug 26, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.