39 min listen
Scale #3 - What makes a world-class CMO in 2019? And the #1 reason CMOs fail
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Scale #3 - What makes a world-class CMO in 2019? And the #1 reason CMOs fail
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
ratings:
Length:
25 minutes
Released:
Mar 28, 2019
Format:
Podcast episode
Description
“The CMO has the shortest tenure in the C suite and that's because it's not as well defined as it should be.”Over the course of her 20-year career in marketing, Heather Zynczak knows a thing or two about what makes a successful CMO, and what doesn't. She joined the Scale podcast to share the blueprint for what it takes to be a great marketing leader at a hypergrowth company today.
Released:
Mar 28, 2019
Format:
Podcast episode
Titles in the series (100)
Jay Simons, President at Atlassian by The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom