43 min listen
DP 156: Creating Emotional Traction
DP 156: Creating Emotional Traction
ratings:
Length:
39 minutes
Released:
Aug 30, 2017
Format:
Podcast episode
Description
It's easy to think of branding as something superficial. But at its core, a brand is really just a relationship, as Cynthia Round explains on this week's session. A brand creates an inherently emotional connection that inspires loyalty and ongoing action. Why does your audience connect with your organization? Asking qualitative questions that seek to answer how people identify with a brand helped Cynthia in her work at organizations like United Way Worldwide and the Metropolitan Museum of Art. She and Beth explore why brands are more important for nonprofits, why your audience matters and much more.
Released:
Aug 30, 2017
Format:
Podcast episode
Titles in the series (100)
DP 009: Cultivating Personal Relationships with Donors with Dana Heiman: Beth speaks with Dana Heiman, vice president at the Brandywine Health Foundation, about how adding a personal touch (like a handwritten thank you note) can form an even stronger tie to your organization among volunteers and donors. Dana talks about... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations