21 min listen
Belonging
FromPhenomena
ratings:
Length:
37 minutes
Released:
Jan 25, 2023
Format:
Podcast episode
Description
Belonging is in crisis. While it is seemingly easier than ever to build connections with people - either online or IRL - we are lonelier and more fragmented than ever. When we talk about the mental health crisis, political polarisation, or how to build a meaningful workplace culture, what we're really talking about is belonging. In this episode, Eliot is joined by ReD partners Maria Cury and Mikkel Krenchel to unpack why our sense of belonging is in decline, how the sources from which we derive belonging are shifting, and what businesses need to know and consider about these changes. We are also joined by David Sikorjak, author of the recently published Fans Have More Friends, to unpack what we can learn from the sports industry about fandom and building community across the social divide. What are the priorities for businesses who want to cultivate a sense of belonging for their consumers? And how can focusing our efforts on cultural understanding help us build deeper bonds between individuals and communities?
Released:
Jan 25, 2023
Format:
Podcast episode
Titles in the series (17)
What Is A Generation, Anyway?: In the first episode of Phenomena, the team at ReD Associates asks: What is a generation, anyway? And how do companies successfully study and understand cultural signifiers in order to capture the spirit of a generation? Eliot Salandy Brown and Sandra Cariglio discuss what Greta Thunberg's followers teach us about Gen Z, why the Ford Mustang has staying power through generations, and how we go about interpreting differences in generational identity across cultures. www.ReDAssociates.com by Phenomena