Stop worrying about those people who aren’t willing to vote with their credit card. On this episode Russell talks about why you shouldn’t care what people think when they don’t vote with their credit cards. Here are some of the insightful things to listen for on today’s episode: Why you shouldn’t listen to trolls that comment mean things on your Facebook ads. Who’s opinion you should be listening to when it comes to how you sell your product. And what voting with your credit card even means. So listen here to find out why you should only be concerned with your customer’s opinions of you. ---Transcript--- Good morning everybody, this is Russell Brunson with the Marketing Secrets podcast. Today I want to talk about who gets a vote in their opinion about you. Alright everybody, so there’s this weird thing that us humans have, where we care what other people think. I know, I know, it’s what gives us empathy and makes us actually good people most of the time, but in business it can cripple you. In fact, it does for so many of you guys, as I watch as you start an advertizing campaign and somebody in your ad says, “You suck!” and you’re like, “Waaaa” and you crumple and you cry and the whole thing falls apart. You stop running the ads because someone told you that you’re lame, or that your ad was funny, or that you’re goofy, or whatever and you freak out and stop moving forward and the whole thing collapses because you cared about somebody else’s opinion about you. So I want to help you on this journey to stop caring about everybody, except for one type of person. There’s only one person that has earned the right to have an opinion about you, and that is the person who has given you money. That’s it. That’s the only opinion you should care about, the opinion of the person who gives you money. And this is in so many different aspects of business. For example, when I first started speaking, and I even to this day, I’m not the best speaker, you guys have probably noticed that. I get excited, and so people are like, “Oh he’s a good speaker, he’s excited.” But no, I stutter, I say um’s and ah’s, and crap and all these things. If you look at, if I was to go to the NSA, the National Speaker’s Association and get judged, they would destroy me, it would be horrible. So when I first started doing events, I was like, after the event I would hand these little papers to everybody and I was like, “Hey can you give me some feedback on the speakers.” And guess what people gave me, their freaking opinions. And guess what, their opinions, I remember reading them and being destroyed. “this person thought I was horrible.” And they were so mean about all these different things. I remember taking it really internally for a long time and stressing about it and freaking out about it, until one day I was listening to good old, mean Dan Kennedy and Dan said something that was so liberating to me, that I need to share with you. He said, “The only people’s opinion I care about, are the people who give me money.” And he talked about speaking from stage, he’s like, “I used to do this thing and at the end of my presentation everyone would fill out a form to critique me. They would hand me a big stack of forms, I would immediately walk over to the garbage and I would throw them away without reading any of them. The only thing that matters to me, whether or not I did good on speech or not, is how many people line up at the back of the room to give me money. That is the judge of how well you did. That’s it.” When you’re running ads, it’s not how many people write nasty comments in the things, all the haters and trolls and annoying people like that. It’s how many people actually gave you money. How many people did your ad, your persuasive, your presentation, your funnel whatever, did it convince people to give money? That’s the only thing that matters. One of the worst things I see people do all the time is, and I understand it because us funnel people like that, we