Host Brad Kearns gets personal discussing his varying commitment to keto and how loosening the purse strings here and there can become a slippery slope. When you relax standards like limiting food intake to a compressed eating window or allowing occasional indulgences for non-keto foods like popcorn, will power and decision fatigue enter back into the mix. Framingham Study data indicate that the lifestyle behaviors of your "clusters," the people who spend the most time with, is contagious up to three degrees. Obesity is contagious, as is maintaining a healthy body composition. Keto is contagious to your friend, as well as your friend's friend! This impresses the importance of accountability and group support to pursue goals together.    Finally, Brad describes the dangers of a rushed approach to keto, where jumping into a dietary transformation before you are metabolically healthy and fat-adapted can cause big trouble; namely, an overstimulation of the fight or flight response leading to burnout and regression. If you want to drop excess body fat, first you must become metabolically healthy (heal leaky gut), then become fat-adapted. If you have to eat a lot of fat out of the gate, that's fine. Then you can transition to skipping meals and burning off excess body fat. This is a great show to get you motivated on some of the social and motivational factors behind succeeding with keto. Even Brad's morning cold plunging gets a cameo!