Ashley is a popular food blogger with an expertise in making indulgent baked goods healthier (and still taste amazing.) Aside from being my scone idol, Ashley has built a strong brand that extends beyond the blog. On today’s episode we dive into what it takes to start a food blog and more importantly what it takes to stand out (and stay sane in the process.) This episode is perfect for anyone in the blogging world or anyone curious about what goes on behind the scenes of those mouthwatering cookie shots.   We talk about: x How Ashley got started x How she balances staying healthy while being a regular recipe tester x The biggest lessons she’s learned from blogging x The best and worst advice she’s gotten x What it’s like to work with brands x Where she thinks the blogging industry is going   Links: http://www.fitmittenkitchen.com/how-to-create-the-perfect-pin-for-food-bloggers/ http://www.fitmittenkitchen.com/purple-sweet-potato-coconut-butter-cups/ http://www.fitmittenkitchen.com/vegan-whole-wheat-chocolate-chip-scones/ http://www.fitmittenkitchen.com/triple-chocolate-avocado-muffins-gluten-free-dairy-free/ http://www.fitmittenkitchen.com/clean-eating-the-good-bad-ugly/     For more information and full show notes visit init4thelongrun.com