Google Ads: Master Training Course

By Kenneth Pealock

With Google advertising, you can boost your website traffic, receive more phone calls, and increase your in-store visits.
There are millions of searches on Google for various products or services every day, and Google Ads help the target audience by showing up the business on the search engine results page (SERP).

Thousands of e-Commerce websites available on the net need to stand out and captivate their shoppers using Google Ads.
As per the statistics,

Google generates 97% of its revenue from Google advertising.

More than 80% of global businesses trust Google Ads for PPC campaigns.

People are four times more likely to click ads on Google (63%) than any other advertisement network.

Google's parent company —Alphabet, made $147 billion in revenue through Google Ads in 2020.

More than 80% of advertisers either use or plan to use Responsive Search Ads.

Google Ads has an 8:1 ROI (Return on Investment).

Over 1.2 million businesses rely on Google Ads to market their products and services.

Users who visit a website through Google Ads' PPC ads are 50% more likely to purchase.

No matter the size of your business or your available resources, you can tailor your ads to suit your budget.
As the world's top search engine, it's no surprise that many marketers are wanting to promote their businesses with the help of Google Ads.

This makes Google Ads highly desirable for brands as it can directly affect the path-to-purchase journey.
It is time that your business should have an effective Google Ads checklist. Just use the tips and techniques we cover in this Google Ads Master Training Course to get started.

Using the strategy and information provided in our Training Guide, you will master the essentials of Google Ads.
So, consider getting our comprehensive and up-to-date course jam-loaded with the latest and best-in-the-industry knowledge about Google ads marketing strategy.

This course will educate you about google ads best practices, how does it work, google ads terms, types of google ads campaigns, google ads strategy, how to set up a google ads checklist, ways to promote and boost your eCommerce business, common mistakes marketers make and so much more.

This guide is jam-packed with intelligent information you can implement to help you improve your Google Ads efforts.

This course covers:
1. A basic overview of Google Ads and features
2. A step-by-step guide on how to create a Google Ads checklist
3. Ways to promote your business using Google Ads
4. Ways to set up your Google Ads account
5. Tips to do keyword research to start your first campaign
6. A technical guide to setting  up landing pages that convert
7. Google Ads bidding optimization methods
8. Tips to create custom audiences in Google Ads
9. Ways to track calls on Google Ads
10. Google Ads reporting, its metrics, and reports to focus on
11. Ways to reduce cost and improve performance over time
12. All you need to know about Google Ads
13. Case studies
And so much more!
This is professionally researched and up-to-date content!

• Language: English
• Publisher: Kenneth Pealock
• Release date: Jul 24, 2022
• ISBN: 9798201016104

Kenneth Pealock

Ken Pealock is a prolific writer in many different genres: self-help books, politics, religion, cartoon books and novels. He has a background in marketing, advertising, psychology and constitutional law. During his colorful career, he has published 67 books, sued the entire 11th Circuit Court of Appeals, filed numerous pro se petitions to the Supreme Court, and once held power of attorney over hundreds of secret CIA bank accounts. He lives in Georgia

Book preview

Chapter One

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What are Google Ads?

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or per impression (CPM) on an ad.

It is an effective way to drive qualified traffic, or good-fit customers, to your business while they're searching for products and services like the ones you offer.

With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps.

This way, you reach your target audience when it makes sense for them to come across your ad.

Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.

Additionally, no matter the size of your business or your available resources, you can tailor your ads to suit your budget. The Google Ads tool gives you the opportunity to stay within your monthly cap and even pause or stop your ad spending at any point in time.

Why advertise on Google?

Google is the most used search engine, receiving over 5 billion search queries a day. Not to mention, the Google Ads platform has been around for nearly two decades, giving it some seniority in the area of paid advertising.

Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.

And, according to Google, advertisers make $8 for every $1 they spend on Google Ads. So, there are a few reasons why you’d want to consider advertising on Google.

How to Advertise on Google for Free (5 Ways)

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How Google Ads work?

Google Ads displays your ad to potential leads or customers who are interested in your product or service.

Advertisers bid on search terms, or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos, or on relevant websites, depending on the type of ad campaign selected.

Many factors impact your ability to create effective and high-performing Google Ads. Here are some of them: -

AdRank and Quality Score

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AdRank determines the placement of your ads, and Quality Score is one of the two factors (the other being bid amount) that determines your AdRank.

Remember, your Quality Score is based on the quality and relevance of your ad, and Google measures that by how many people click on your ad when it’s displayed — i.e., your CTR. You CTR depends on the how well your ad matches searcher intent, which you can deduce from three areas:

The relevance of your keywords

If your ad copy and CTA deliver what the searcher expects based on their search

The user experience of your landing page

Your QS is where you should focus most of your attention when you first set up your Google Ad campaign — even before you increase your bid amount.

The higher your QS, the lower your acquisition costs will be and the better placement you’ll get.

Location

When you first set up your Google Ad, you’ll select a geographical area where your ad will be shown.

About local search ads - Google Ads Help

If you have a storefront, this should be in a reasonable radius around your physical location. If you have an ecommerce store and a physical product, your location should be set in the places where you ship. If you provide a service or product that is accessible worldwide, then the sky's the limit.

Your location settings will play a role in placement. For instance, if you own a yoga studio in San Francisco, someone in New York that enters yoga studio will not see