igital advertising may be supported by loads of technology, but without good creative, campaigns simply fall flat. Nielsen research shows that ad creative is responsible for nearly half of a campaign’s overall performance, while elements like audience targeting contribute much less. While I’d be hard-pressed to find anyone who disagrees that there is a balance to the art and science of advertising, many advertisers are spending less time on “art” and more time on targeting, likely due to the fact that
FIGHTING AD FATIGUE
Dec 07, 2022
3 minutes
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