Summary of Adam Clarke's Search Engine Optimization 2016

By IRB Media

Please note: This is a companion version & not the original book.

Book Preview: #1 It can be difficult to know what’s reliable advice and what’s not when it comes to SEO. This chapter will dispel some of the common misconceptions about SEO, and explain how to avoid falling into Google’s bad books.

#2 The Google update of 2003, codenamed Florida, stopped spammers from gaming the system by stuffing as many keywords as possible into their pages.

#3 Google has been struggling with how to keep its search engine relevant and relevant results for users. This has led to Google developing new Penguin and Panda updates to penalize spam and manipulate search results.

#4 The three principles of Google’s algorithm are: trust, authority, and relevance.

• Language: English
• Publisher: IRB Media
• Release date: Feb 18, 2022
• ISBN: 9781669349334

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Adam Clarke's Search Engine Optimization 2016

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 1

#1

It can be difficult to know what’s reliable advice and what’s not when it comes to SEO. This chapter will dispel some of the common misconceptions about SEO, and explain how to avoid falling into Google’s bad books.

#2

The Google update of 2003, codenamed Florida, stopped spammers from gaming the system by stuffing as many keywords as possible into their pages.

#3

Google has been struggling with how to keep its search engine relevant and relevant results for users. This has led to Google developing new Penguin and Panda updates to penalize spam and manipulate search results.

#4

The three principles of Google’s algorithm are: trust, authority, and relevance.

#5

Search engines such as Google look at the context relevance of a site and reward relevant sites with higher rankings. You can use this to your advantage by bulking out the content of your site with relevant content and using the on-page SEO techniques described in later chapters to give Google a nudge.

#6