The No B.S. Guide To Shopify SEO

By Andrea Fuller

Calling all Shopify do-it-yourselfers! Do you need a practical and Shopify specfic SEO plan? This is the no punches practical SEO guide for Shopify store owners.

This guide will remove the confusion and struggle with SEO for Shopify. This is a practical and Shopify specfic search engine optimization plan. If you implement the techniques laid out in this guide you will increase your site's sales in the short and long terms.

The author is an SEO expert that has 20+ years of experience creating and executing strategies for Fortune 50 companies, international non-profits and small businesses. She has trained thousands of people globally on search engine optimization, and built international Digital Marketing teams many times over. She created this Shopify White Hat SEO Guide to help you achieve search engine optimization success and increase sales.

We all know there is a lot of complicated double talk when it comes to SEO knowledge on the internet. It's either to much fluff or too technical. This guide is neither. It's a plain English look at the techniques and tools that a Shopify site owner needs to use to be successful.

What Will This Guide Teach You?
This is not the NOT the end-all be-all guide to learning SEO for Shopify. This guide was created to show you how to create:

• A solid SEO foundation for years to come,
• Solve for the worst of the SEO issues all Shopify sites have out-of-the-box,
• Show you which areas to focus on that will give you the biggest bang for you buck,
• Teach you how to efficiently and effectively execute a solid and successful Shopify SEO strategy, and
• Teach you how to utilize tools to get the best data and be seen more in search engine results pages

If you want to boost your Sales and set your Shopify site up for long term success look no further than this NO B.S. guide to Shopify SEO.

• Language: English
• Publisher: Fuller Digital Strategy
• Release date: Dec 9, 2022
• ISBN: 9798215753309

Book preview

Andrea M. Fuller

The No B.S. Guide To Shopify SEO

For Entrepreneurs, Startups & Small Businesses

First published by Fuller Digital Strategy, LLC 2022

Copyright © 2022 by Andrea M. Fuller

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Andrea M. Fuller asserts the moral right to be identified as the author of this work.

Andrea M. Fuller has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

First edition

This book was professionally typeset on Reedsy

Find out more at reedsy.com

Publisher Logo

I dedicate this to my Dad, Mom, wife and son. Thank you for your support, love and humor.

Contents

Preface

I. PART I: TECHNICAL ITEMS

1. How Fast Is Your Site?

2. Is Your Content Linking Amongst Itself?

3. The Dreaded 404 Page

4. Schema

5. URL Structure

II. PART II: GOOGLE PRODUCTS

6. Google Search Console

7. Google My Business & Marketplace

III. PART III: CONTENT OPTIMIZATION

8. How to Pick the Right Keywords?

9. How to Find Good Keywords?

10. Where Do The Keywords Need to Be?

11. Conclusion

About the Author

Preface

Hi Shopify Entrepreneurs!

I’m honored that you are reading this book. No, honestly I am. As a fellow entrepreneur, I understand how little time you have.

(So, you taking the time to crack this book open in the hopes you will learn the parts of SEO that matter the most for your Shopify store is something I appreciate very much.)

I promise you will not be disappointed.

This is the no bullshit, no punches guide to getting SEO done the right way so you can start ranking better and getting more sales. This is NOT the end-all be-all guide to learning SEO.

As someone who grew up with the Internet and started learning SEO 20+ years ago, I have learned a trick or two on how to cut through the BS and get to the heart of the matter. I have trained hundreds of people on how to be a SEO ninja warrior across almost every industry (government, Fortune 50, non-profit, and mom-and-pop shops just to name a few).

What have I learned? SEO is never perfect; it’s messy but that is OK. If you know what matters the most and why it does you will be able to execute a solid strategy that will actually put more money in the bank.

After reading this book will you be an expert and never need to hire a SEO consultant or firm? No. But, you will be able to ensure your site has a solid foundation and significantly increase quality traffic to your site, which will put more money in your bank account.

The best way I can describe what this means is: imagine you just bought a house. The bones are good, but you need to knock out a few walls and do some repairs. You know that in the future you will need to hire an electrician and plumber to help you get the house of your dreams, but for now everything is working well and doesn’t need to be replaced.

I’m here to show you step-by-step how to knock those walls down the right way, and make those repairs yourself, with the minimal amount of new tools and in a short amount of time.

The improvements you make to your house will significantly increase your re-sale value and put you in a position when you need to hire those expert electricians and plumbers to pay less because your house has been fixed the right way.

All right enough chit-chat, let’s get going!

I

Part I: Technical Items

The biggest and quickest SEO gains are from fixing your Tech SEO issues. Not to worry, I’m not going to suggest you become a developer or hire one. I’ll guide you the whole way in figuring out IF you have them and how to fix