How to Perform the Ultimate Local SEO Audit
By Casey Meraz
()
About this ebook
Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings.
That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors.
This book was written with a simple easy to use format which will show you what problems you're addressing, the desired outcome, and how to do it. It's written in a step by step guide that also corresponds to a Google Doc spreadsheet which will allow you to easily hit the ground running with an audit.
Instead of focusing on the pie in the sky this is a practical book and covers specifically the areas you have control over.
Related to How to Perform the Ultimate Local SEO Audit
Related ebooks
How To Dominate Google Local Search: In 8 Easy Steps Rating: 0 out of 5 stars0 ratingsSEO Spy Rating: 0 out of 5 stars0 ratingsSEO For Writers And Bloggers Rating: 0 out of 5 stars0 ratingsSearch Engine Optimization (SEO): An Hour a Day Rating: 0 out of 5 stars0 ratingsGet On Google Front Page: SEO Tips for Online Marketing Rating: 3 out of 5 stars3/5SEO Made Easy: How to Win Clients and Influence Sales with SEO Rating: 0 out of 5 stars0 ratingsWordPress SEO In 15 Steps Rating: 4 out of 5 stars4/5SEO for WordPress: How To Get Your Website on Page #1 of Google...Fast! [2nd Edition] Rating: 4 out of 5 stars4/5How to Dominate Your Local Business Market With SEO Rating: 0 out of 5 stars0 ratings50 Tips to Make Keyword Research Easier Rating: 4 out of 5 stars4/5SEO SEO and nothing but SEO: SEO Rules & Secrets Rating: 0 out of 5 stars0 ratingsseo blueprint Rating: 0 out of 5 stars0 ratingsHow to SEO - The definitive guide after 10 years of SEO Rating: 0 out of 5 stars0 ratingsPage One Ranking Formula Rating: 4 out of 5 stars4/5DIY SEO: Save Thousands of Dollars & Optimize On Your Own Rating: 0 out of 5 stars0 ratingsDominate Your Local Google Search: A Step-by-Step Guide For Local Businesses; How To Be #1 In Google In Your Local Market Rating: 0 out of 5 stars0 ratingsSEO 101: Learn the Basics of Search Engine Optimization Rating: 5 out of 5 stars5/5SEO Help: 20 new steps to get your website to Google's #1 page 3rd Edition Rating: 0 out of 5 stars0 ratingsEverything About SEO: 2020 Rating: 0 out of 5 stars0 ratingsProduct-Led SEO: The Why Behind Building Your Organic Growth Strategy Rating: 5 out of 5 stars5/5The Freelance SEO Expert: Freelance Jobs and Their Profiles, #12 Rating: 5 out of 5 stars5/5How to Start and run a Profitable SEO Business: Cracking the SEO Agency Code Rating: 4 out of 5 stars4/5SEO for WordPress: “How I Hit Page #1 Of Google In 27 days!” Rating: 0 out of 5 stars0 ratingsAffiliate Authority Rating: 4 out of 5 stars4/5How To Start A Profitable Authority Blog In Under One Hour Rating: 5 out of 5 stars5/5SEO Split Testing: Split Testing In SEO For Data Driven Success Rating: 0 out of 5 stars0 ratings
Marketing For You
Win In Court Every Time Rating: 5 out of 5 stars5/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Propaganda Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsThe Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsThe YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5
Reviews for How to Perform the Ultimate Local SEO Audit
0 ratings0 reviews
Book preview
How to Perform the Ultimate Local SEO Audit - Casey Meraz
Preface
I love helping people get more business and online exposure online in popular search engines like Google, Bing, and Yahoo. Local search marketing has always been a passion of mine. I’ve always liked the idea that smaller businesses without huge marketing budgets can compete against their bigger competitors on the street simply by research and some sweat equity. At the same time I know how complicated local search can be. There are hundreds of ranking variables. One day you may be on top and another day you may be nowhere to be found. This can be frustrating for many business owners or marketers who don’t know the proper best practices techniques.
Over the years I have seen many business owners and markets pour their blood, sweat, and tears into their online marketing campaigns only to see them not preform to their expectations. That is why I created How To Preform The Ultimate SEO Audit. This book is intended to make sure that you’re in the best position to succeed after you’ve already invested time and effort into growing your online local presence.
Before getting into any local optimization it’s important to have the right mindset. You need to enter the market with the mindset of making your site the best out there. Being the best is not limited to a design but rather making sure that you’ve optimized for every known ranking factor using best practices.
I hope you find this book to be an effective and tactical resource you can use to improve your local search rankings in Google.
Who Is this Book For?
This book is intended for anyone who has a Google My Business listing or those who want to rank locally in Google and want to be the best. While this book is geared towards the local results, the best practices we cover will also be relevant for organic results. Whether you have a brick and mortar store or a service area business that services clients locally, this is the book for you.
Right now there are three types of results you typically see on the Google search engine results page. You will notice paid ad’s on the top and right of the screen. They will be marked with a yellow tag that says Ad
. These advertisers pay for each click they receive. You will also see organic listings. These are free listings that show up before or after local results depending on your search query. Local results will be marked by the map marker. They will also show the business name, address, phone number, and reviews. An example of one of these listings is below:
Every business that competes in a local market and who competes for the display of localized results will likely find the need to conduct a local SEO audit at some point. Whether you've hired an SEO in the past or not, the best way to beat the competition is to make sure your online presence is built to Google’s best practices and has a strong foundation. One you make sure everything is as good as it can be you can develop an on-going strategy to beat your competition.
While this may seem like a daunting task, the good news is that you can do this for your business or your client using this Ultimate Local SEO audit book.
This book was written as a complete checklist and will show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter.
What’s included in this book?
Reading a book is one thing, but I have always found practical exercise can make things a bite easier. To make it easier I have included detailed explanations of the topics and an Excel template you can use to conduct a full audit as you read along in the book.
Also since the Pigeon update in July of 2014 in the US and December 2014 in the UK, Canada, and Australia, local search has started to weigh organic factors more heavily. This book was created with this in mind and considers some of the mot important organic ranking signals you need you be