SEO Split Testing: Split Testing In SEO For Data Driven Success

By Dr. Michael C. Melvin

Search Engine Optimization is a skill that is constantly changing and evolving. If you work in this profession, then resting on your laurels and sticking with what you know simply isn’t an option any more.
Today, Google is an AI-driven company. Google wants to combine its search engine with its smart assistant, so that you can simply ask Google who was in X film, or how to cook X meal, and it will be able to answer in natural language by pulling from the web.
The only way to succeed online, is to take a data-driven approach. 
In this report, you’ll learn why this is no longer optional for SEOs, and why it’s crucial for the entire industry that more agencies start using this topic. You’ll also see precisely what an AB test is, and how you can employ it to amazing effect.
Here is what you will learn:

• You’re going to take a deep dive looking at the power of split testing for SEO.
• You’ll discover how to use this strategy employing the most effective tools.
• You’ll even learn how to avoid common mistakes.
• You’ll learn how to use split testing to sell a product.
• You’ll also learn how to use split testing to improve engagement with your audience.
• And much more!

• Language: English
• Publisher: Dr. Michael C. Melvin
• Release date: Oct 15, 2019
• ISBN: 9788835313113

Book preview

Author

Introduction

SEO (Search Engine Optimization) is never a completely sure thing. If a company claims that it can guarantee to get you to the top spot in the SERPs (Search Engine Results Pages) for any given keyword, you should run a mile: they’re blowing smoke.

While this is true however, what is also true is that some methods are more successful than others. And some are more of a ‘sure thing’ than others.

And in that regard, the SEO strategy that is perhaps the closest thing there is to a guaranteed route to success... is split testing.

Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process. In fact, what split testing really amounts to, is helping your site to ‘evolve’ to become the most optimized version of itself.

How does all this work? It’s actually very simple, although not without a great deal of nuance that can determine the success of such endeavors. When done well, split testing can mold any website or blog into a hugely successful titan that catapults every new post to the top of Google. When done incorrectly, split testing can jeopardize all your hard work and risk getting your site removed entirely. It’s high-risk, high-reward; but it’s also perfectly accepted by Google and a skill that’s 100% worth developing.

In this eBook then, we’re going to take a deep dive looking at the power of split testing for SEO. You’ll discover how to use this strategy employing the most effective tools, how to avoid common mistakes, and how to use split testing in a host of other capacities too: such as to help sell a product, or improve engagement with your audience.

Once you master this skill, you’ll be able to take your SEO activities to another level.

Chapter 1

What is Split Testing?

Before we go any further, just what is split testing? And what does the term mean in the context of search engine optimization?

Essentially, split testing means taking a product, marketing material, or anything else and creating two slightly different versions of it in order to see which one performs best.

This is used by businesses all the time in the real world and helps them to make smarter decisions and to avoid wasted investments. Let’s imagine for a moment that you own a chain of fast food restaurants that sell only prawn-based dishes (because why not).

Your store has been doing fairly well, but then you hear somewhere that on average, takeaways with red and orange colorschemes on their premises tend to earn more. Why? Because those colors increase the heartrate and make people slightly uncomfortable. Therefore, they are more likely to eat quickly and to leave the area, freeing up the table for the next customer. The result is that such venues actually see a higher turnover of customers, and greater profits. This is just a random example, but it