A simple approach to email marketing: How to use email marketing to increase sales and reduce costs in your business

By Stefano Calicchio

Email marketing that works through a practical handbook that will guide you step by step through the development of winning email marketing. You'll discover the strategies of professionals who use email systems effectively to achieve high sales and popularity despite a small or limited budget. Prepare your email marketing plan, translate practical strategies into action and optimise your campaign with web analytics tools. It's simple, but only if you know how. Discover a winning approach to email marketing with the industry reference guide.

• Language: English
• Publisher: Stefano Calicchio
• Release date: Mar 1, 2021
• ISBN: 9791220271059

Book preview

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Introduction to email marketing

Email is one of the web's killer applications and has completely revolutionised not only the way we communicate with others, but also the way we do business.

Thanks to email, we can quickly conclude business transactions, contracts and conduct negotiations that used to take not only days, but months or years. Today this process, which underpins every sale, can be easily refined and made efficient, thanks to the emergence of a dedicated field of study.

E-mail is therefore considered a key marketing tool for the success of any company or professional, a communication element that must be carefully managed and combined with other marketing media.

On the other hand, this handbook also distances itself from those simplistic and approximate guides that propose simplistic methods of using this type of tool. Developing a winning strategy simply requires specialist know-how, which goes from building a quality mailing list, to setting sensible goals, branding your emails, building relationships with your customers and much more.

This is precisely the purpose of the book you have just purchased. You will find in front of you a guide that will explain in a simple way how to use email marketing correctly, truly capturing the attention of your readers and turning them into satisfied buyers.

It is difficult to encapsulate in a few pages the contents of a guide that has taken years of study and research to compile. However, the following is a non-exhaustive list of what you will discover in the contents you will read below:

How to get familiar with and start your first e-mail marketing campaign.

How to correctly integrate an e-mail campaign into the traditional marketing mix.

How to maximise the profit of your mailing.

The secrets of becoming a referral sender you can trust.

How to structure a proper operational strategy.

How to build your Mailing List.

The best tips for structuring the graphics of your e-mails and how to avoid this becoming a problem due to spam filters.

How to build a winning marketing mail.

How to give value to the content of your e-mails.

The secret that will immediately increase the open rate of your mailings by 100%.

How to send your e-mails easily and effectively, ensuring that they are read.

The best resources on the web for getting started with email marketing.

This handbook has been structured to be easy to apply from the first reading. Although email marketing is one of those fields of study that requires careful planning, you will discover practical and easy-to-use information from the very first pages.

Statistics show that email marketing offers more than twice the return on investment of traditional marketing methods, but only if you know the right strategies to employ.

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