Building an Active Community Around Your Training Organization’s Brand

Whether you’re a solopreneur, part of a team of in-house learning and development (L&D) professionals, one of the most important things you can do is build an active community around your training organization’s brand. This is especially important as businesses and other organizations both large and small become more decentralized. For trainers and teams, building a community around your brand will help grow your following and open up new opportunities. For in-house professionals, this is what keeps your department relevant and sets your L&D initiatives up for success.

Keeping learners engaged requires that they embrace both a mindset — and a culture — of personal growth and collaboration. Without the right mindset and an active community, there can be no culture. And without investing in a culture