Summary: The Trendmaster's Guide: Review and Analysis of Waters' Book

By BusinessNews Publishing

The must-read summary of Robyn Waters' book: "The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next".

This complete summary of the ideas from Robyn Waters' book "The Trendmaster's Guide" shows that new trends are not always spotted early by the ultra-hip types who are much cooler than everyone else. At the very best, these trend trackers help keep a business up-to-date with what is going on in the world. In her book, the author explains why you need to become a trendmaster: someone who initiates a new trend and translates it into ideas and concepts that make sense for your own company and customers. This summary reveals the mind-set that you need to adopt in order to become a trendmaster and provides the tools and tricks that will help you to spot and react to trends.

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• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Trendmaster's Guide" and find out how you can stay ahead of the curve and spot the trends that will put your business on top.

• Language: English
• Publisher: Business Book Summaries
• Release date: Sep 29, 2014
• ISBN: 9782511016886

Book preview

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Book Presentation

The Trendmaster’s Guide by Robyn Waters

Book Abstract

About the Author

Important Note About This Ebook

Summary of The Trendmaster’s Guide (Robyn Waters)

A. Antennae

B. Big picture

C. Connect the dots

D. Design

E. Eliminate detail

F. Fusion

G. Guts

H. Triple-H

I. Instinct & intuition

J. Just-for-me

K. KISS

L. Lighten up

M. Lighten up

N. No secrets

O. Observation

P. Passion

Q. Quintessence

R. Resonate

S. Soul

T. Translate

U. Unabashed

V. Voracious

W. Walk

X. (E)xaggerate

Y. Your gut

Z. Zen

Book Presentation

The Trendmaster’s Guide by Robyn Waters

Book Abstract

MAIN IDEA

Contrary to generally accepted wisdom, new trends aren’t always spotted early by ultra-hip types who are much cooler than everyone else. At the very best, these people help keep a business up-to-date with what’s going on in the world. They’re trend trackers. Instead, you need to become a trendmaster – someone who initiates a new trend and translates it into ideas and concepts which make sense for your own company and customers. The good news is everyone can become a trendmaster by adopting the right mind-set and by applying the A-Z tools and tricks of the trendmaster trade.

"I believe that anyone can use these tools to become even more aware of the world around them. Even if you weren’t born with a trend spotting bone in your body, you don’t have to be a follower forever. These days no one can afford to be just catching on as others are already moving on! Recognizing and reacting to trends is a learned skill, and it can be acquired without extensive time in the streets of Milan or the high schools of Orange County. If you’ve ever witnessed a trend unfolding and said to yourself, ‘ I should have seen this coming’, there’s hope. You too can become a trendmaster