THE PURPOSEFUL
CHANGEMAKER IN CHIEF
HOW TO REALLY BRING ABOUT A BRIGHTER FASHION FUTURE? ITS INDUSTRY POWER PLAYERS MUST JOIN THE CHARGE. ALISON LOEHNIS, PRESIDENT OF THE INFLUENTIAL ONLINE E-TAILER NET-A-PORTER, IS NOT ONLY ON BOARD, BUT FORGING HER OWN PATH, DEMONSTRATING HOW CREATIVITY, ENVIRONMENT AND PEOPLE CAN COME FIRST.
INFLUENCE CAN’T BE underestimated – when an upstart label counts Net-A-Porter as a stockist, soon after comes global recognition. Alison Loehnis, president of luxury online retailer Net-A-Porter (as well as Mr Porter), knows just how much reach it has, so to her, it is imperative its influence is a force for change. Joining the parent company, now known as Yoox Net-A-Porter Group (YNAP), in 2007, Loehnis has launched initiatives including Net Sustain, a curated platform of sustainable design, talent-incubation pillar The Vanguard, and the Infinity programs – YNAP’s take on a long-term wide-angled sustainability strategy to mirror changes but also to step out in front and set the guardrails for an industry that does good.
