90 Days to Create & Launch: It is the Easiest, Cheapest and Quickest Time in History to be an Entrepreneur and Innovator

By Tiisetso Maloma

A lot of people don't recognize that now is the easiest, cheapest, and quickest time in history to be an innovator and entrepreneur. Advancements in technology facilitate this.

However, you don't have to be one of the many people who fail to see this opportunity; you can join a new class of entrepreneurs who seize the possibilities of creating their own products and brands.

Currently, there are missed opportunities for product creation. These opportunities arise from the progress made in innovation. This book will assist you in recognizing, understanding, and capitalizing on this progress.

Within a week of reading this book, you can start creating one of your dream products.

This book provides an essential guide on how to do it faster, simpler, and easier – within the 90-day framework presented.

Once you comprehend the advancements and evolution of innovation, you will be able identify how to innovate and determine what you can achieve entrepreneurially.

Some endeavours may be easier than others, and some may be challenging, but you can persevere. Your newfound-insights, interests, needs, and passions will serve as your guiding compass.

This book will help you eliminate limiting mindsets and debunk false narratives inherited from the common world.

Think of this book as a manual for innovating, creating, and launching products more rapidly, simply, and affordably. By following the recommendations in this book, you can guarantee your entry into this new league of product and brand creators.

The concepts presented in this book are not absolute principles but a collection of proven tactics that have successfully produced products for this era.

The author firmly believes that this is the greatest time to be alive, and this greatness can be realized in the present moment.

Furthermore, this book includes a guide on how to manufacture products in foreign countries that offer convenience and the lowest possible costs (such as China and other manufacturing nations).

• Language: English
• Publisher: Tiisetso Maloma
• Release date: Apr 29, 2024
• ISBN: 9798224194483

Book preview

90 DAYS TO CREATE & LAUNCH

It is the Easiest, Cheapest and Quickest Time in History to be an Entrepreneur and Innovator

By Tiisetso Maloma

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COPYRIGHT

90 DAYS TO CREATE & LAUNCH

By Tiisetso Maloma

Copyright © 2023 Tiisetso Maloma

First published June 2023

All Rights Reserved

ISBN print: 9798848500004

Published by Bula Buka – www.bulabuka.co.za

Edited by Motshabi Hoaeane

Proofread by Mathibe Maloma

Cover design by German Creative

Layout, eBook conversion and online distribution by www.bulabuka.co.za

Author’s website: www.tiisetsomaloma.co.za

This book or parts thereof may not be reproduced in any form, stored in a retrieval system, or transmitted in any form or by any means, whether electrical, mechanical, photocopying, recording or otherwise, without the prior written permission of the author

BOOKS BY TIISETSO MALOMA

Forget the Business Plan Use This Short Model

Innovate the Next

The Anxious Entrepreneur

Understanding the 4th Industrial Revolution & Innovation Easily

Future of Township Economies

Township Biz Fastrack

Tales of an African Entrepreneur

Introducing Ubuntu Stoicism

90 Days to Create & Launch

Innovate Like Elon Musk

ABOUT THE AUTHOR

Tiisetso Maloma is a South African entrepreneur and author with ten published books.

His work centres around providing simple frameworks to understand entrepreneurship, innovation, economics, and consumer behaviour.

Maloma specializes in the creation and launch of products.

It is believed by Tiisetso that this is the easiest, cheapest, and quickest time in history to be an entrepreneur and innovator, a belief also reflected in the subtitle of his tenth book, 90 Days to Create & Launch.

Among Maloma's books are Innovate Like Elon Musk, The Anxious Entrepreneur, Future of Township Economies, Innovate The Next, and Forget the Business Plan Use This Short Model.

Tiisetso has developed various business models and frameworks, including The EBC Business Model, The Human Greed Pyramid, and Product Adjacent Possible Success Factors.

Over the past 14 years, he has played a significant role in the creation of over hundred-products, resulting in thousands of sales.

Tiisetso Maloma has made noteworthy contributions to the South African publishing industry as a pioneering publisher and investor in the genre of diary chronicle books through Bula Buka Publishers. The publishing house has released titles such as Diary of a Cheating Wife, Diary of a Side Chick, Chronicles of a Slay Queen, and Diary of a Zulu Girl, among many others.

Maloma's professional endeavours span multiple industries, including accounting, clothing, publishing, tech, media, and events.

Tiisetso has collaborated with various organizations such as Standard Bank, The Innovation Hub, Sappi, ABSA, The Hope Factory, Transnet, and the City of Tshwane.

His work has been featured on The Huffington Post, CNBC Africa, How We Made It In Africa, Under 30 CEO, and Destiny Man.

In addition, Maloma has founded and co-founded businesses including Bula Buka, Startup Picnic Academy, Gabble Heights Clothing, eKhaya Moji, and Defuse Anxiety.

ABOUT THE BOOK

A lot of people don't recognize that now is the easiest, cheapest, and quickest time in history to be an innovator and entrepreneur. Advancements in technology facilitate this.

However, you don't have to be one of the many people who fail to see this opportunity; you can join a new class of entrepreneurs who seize the possibilities of creating their own products and brands.

Currently, there are missed opportunities for product creation. These opportunities arise from the progress made in innovation. This book will assist you in recognizing, understanding, and capitalizing on this progress.

Within a week of reading this book, you can start creating one of your dream products.

This book provides an essential guide on how to do it faster, simpler, and easier – within the 90-day framework presented.

Once you comprehend the advancements and evolution of innovation, you will be able identify how to innovate and determine what you can achieve entrepreneurially.

Some endeavours may be easier than others, and some may be challenging, but you can persevere. Your newfound-insights, interests, needs, and passions will serve as your guiding compass.

This book will help you eliminate limiting mindsets and debunk false narratives inherited from the common world.

Think of this book as a manual for innovating, creating, and launching products more rapidly, simply, and affordably. By following the recommendations in this book, you can guarantee your entry into this new league of product and brand creators.

The concepts presented in this book are not absolute principles but a collection of proven tactics that have successfully produced products for this era.

The author firmly believes that this is the greatest time to be alive, and this greatness can be realized in the present moment.

Furthermore, this book includes a guide on how to manufacture products in foreign countries that offer convenience and the lowest possible costs (such as China and other manufacturing nations).

Who is the book for?

I believe that everyone should have created and launched at least two or more products during their lifetime, whether as a side or main project.

Every time unemployment rates increase, society tends to respond late by suggesting that primary or high schools should teach entrepreneurial literacy.

This implies the teaching of theory. However, entrepreneurship is a skill that requires practice. The more practical and proactive approach is to ensure that every child and adult has created and launched two or more products in their lifetime.

Why do I say this? Creating and launching a product teaches the core skills and components necessary for life, business, and employment. These skills include product development, marketing, distribution, cash flow generation and management, and persistence.

These skills are transferable to any other discipline a person may participate in.

In this book, I highlight how the twenty-first century offers the easiest, cheapest, and quickest time in history to create and launch products. It is an opportunity available to anyone who chooses to swim against the conventional current and embrace innovation.

It is not intended for everyone

While business is remarkable, not everyone has an interest in creating products.

However, if you are intrigued by the idea of creating products, including through importing, then this book is for you.

The aim

To assist you in challenging your assumptions and effectively convert opportunities into profit by creating and launching products.

To demonstrate how you can leverage the business ecosystem and become an innovative entrepreneur.

To guide you in selecting from your own array of business ideas and interests, the one you can create and launch within a 90-day period.

To offer guidance on how to work consistently and efficiently, managing tasks concurrently.

To provide a comprehensive guide on manufacturing products abroad, such as in China.

What you will get

How to take action to create and launch in 90 days:

•  This book will encourage you to write down the business product ideas that interest you.

•  Assess those ideas and choose the one you can afford to create and launch in 90 days.

•  It guides you not only to race toward your goals but also to avoid getting swept along the prevailing current of complacency.

Can all products be created and launched in 90 days?

Of course, it is not possible to create and launch a ten-story building in 90 days.

However, among many of your ideas, there is one that you can afford to create and launch within the timeframe. This book serves as a guide to help you race towards that goal.

Launching a product has become the cheapest, quickest, and easiest it has ever been in history, thanks to advancements in technology.

DEDICATION

This book primarily targets and is dedicated to individuals in their twenties. I have a greater fondness for this age group compared to any other. They are the future, especially if they engage in creating products.

Unfortunately, as you progress into your thirties and beyond, your open-mindedness begins to decline. Limiting narratives and attitudes start to grow and also emerge. To make an example, a person who is 30 years old or older is more hesitant to learn how to ride a bicycle compared to when they were 15.

These limiting attitudes and narratives obstruct your ability to perceive the changing world and its evolving opportunities. They hinder you from acting and keep you trapped in pessimism.

I have inherited a small portion of these attitudes. I fight them every day, although it becomes more challenging as you get older. Initiating the process of cleansing these limiting narratives and attitudes in your twenties makes it more effective.

This book aims to equip readers with the necessary tools to recognize and respond to opportunities with action.

PREFACE

Whether you are employed, unemployed, or a student, you have a deep desire to create your own products one day.

Creating your own products will bring a profound sense of personal achievement. However, it's not easy when you find yourself battling deeply rooted procrastination.

Sometimes, it's not just plain procrastination; you simply don't know how to start. And maybe you carry a negative and constrictive mindset — rooted in a belief that you need someone to fund you. Scrap that idea, because with the right information you can do it.

Here's some good news: the current era of digital transformation (4IR/5IR) is the quickest, cheapest, and easiest time in history to be an entrepreneur and innovator. I arrived at this realization following 14 years of insights in the business landscape, co-creating and launching over 100 products in a range of industries.

These products sold in thousands, including sectors such as publishing, clothing, tech, dating apps, and events, among others. The initiatives and ventures were mostly self-funded, and I learned to create products within a quick turnaround time.

There were many mistakes made, and many more important lessons learned.

In a technical sense, from the beginning of my entrepreneurial career right through to the 14th year, innovating, creating, and launching products had become cheaper, quicker, and easier.

Not only do I love creating products, but I also love teaching about the process. In this book, I provide you with a guide developed over the course of my journey and the numerous products created. Importantly, I give you frameworks to analyze the world and in a way that allows you to tinker with innovation.

Due to my F it let's do it mentality and fierce independence, I'm proud to say I'm mostly self-taught. It's all practice. No conventional school system teaches these steps.

This book will help you launch quicker and empower you to do it with effective confidence.

Here's what you will learn

•  The massive product-creation opportunities in this era: In the 21st century’s industrial revolution (4IR/5IR).

•  Why it is the cheapest, quickest, and easiest time in history to become an innovator and entrepreneur.

•  How to operate with an agile mindset.

•  How to innovate.

•  How to create a product in a matter of days and weeks.

•  How to market before and after a product launches.

•  How to self-fund an idea or business.

•  How to design and execute a distribution strategy.

•  How to launch a minimally viable product – and with lowest possible startup capital.

•  How to manage cash flow.

•  And, how to easily take care of: Business registration, trademarks, Intellectual Property and copyright.

•  How to capture these points into an executable and operational business model (Per the EBC Business Model Canvas).

Competition

I have created a