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    Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
    Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
    Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
    Ebook327 pages3 hours

    Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

    By Mike Lewis

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    About this ebook

    Competing on the social web isn't enough. You have to STAND OUT!

    Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!

    "Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies." -- Brian Solis, bestselling author of The End of Business as Usual and Engage!

    "A stand-out must-read." -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable Business

    "Take these tips, work to implement these ideas, and look around to learn from who's tried what." -- Erik Qualman, bestselling author of Socialnomics and Digital Leader

    "Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy." -- Larry Weber, Chairman, W2Group, and bestselling author of Marketing to the Social Web

    "Lewis's unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company." -- Jeremiah Owyang, Partner, Altimeter Group

    "You can launch a social marketing strategy, but unfortunately it doesn't come with a handbook--until now. Stand Out Social Marketing is an important read if you’re serious about social marketing!" -- Taulbee Jackson, CEO, Raidious

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateNov 9, 2012
    ISBN9780071794978
    Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
    Author

    Mike Lewis

    Mike Lewis worked at Bain Capital before chasing his dream of playing professional squash. He is the founder and CEO of When to Jump, a global community of people who have left one path to pursue a very different one. When to Jump has reached millions through media impressions, in-person events, and brand collaborations. When to Jump, a collection of case studies with clear guidance on how and when to jump, is Mike's first book. He received his BA from Dartmouth College and lives in San Francisco.

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      Book preview

      Stand Out Social Marketing - Mike Lewis

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