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  • NZ Marketing

    THE FUTURE OF AD INTELLIGENCE

    Mar 20, 2018 3 minutes

    What is Nielsen Ad Intel?

    Nielsen Ad Intel is the leading provider of competitive advertising information. It alerts you to new sales opportunities by tracking ad placement in more detail while making it easy for you to interpret the data and address your most competitive questions. To expand the digital component of Nielsen’s Ad Intel measurement, Nielsen partnered with U.S.-based Pathmatics.

    What is Pathmatics?

    Pathmatics is a company, and is also a digital

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