A Joosr Guide to... Fascinate by Sally Hogshead: How to Make Your Brand Impossible to Resist

By Joosr

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Are you a start-up company looking to make a splash on the scene? Or has your brand been around for a while, but is lacking strong direction? Whatever your situation, Fascinate has exactly what you need to create a clear and focused brand image-one that will be irresistible to customers and will get you just the right amount of attention.

Not only will Fascinate teach you how to attract an audience; it will also provide clear tried-and-tested tactics to ensure that your message is consistent and on-brand. Employing these fascination tactics every time you communicate with your potential customers will give your brand a distinct image-one that will attract the right customers, who will turn your ideas into profit.

You will learn:

· The seven "Advantages" that will fascinate your market, and how each one triggers a hardwired response from your audience

· What your brand's Advantage is over other brands, and how to use this to best effect

· Why you do not need big budgets to succeed at marketing in the modern climate

· How to stay on-brand and create a recognizable image, which you can easily maintain.

• Language: English
• Publisher: Joosr
• Release date: Sep 16, 2016
• ISBN: 9781785674464

Book preview

takeaways

What’s it about?

It wasn’t so long ago that advertising, marketing, and branding were simply a case of budget. The big brands threw money at the issue and retained their market share by constantly being in view. Advertisers repeated their messages until they became ingrained in the nation’s conscience, as we can attest when we find ourselves whistling an advertising jingle from our childhood.

But, as with most areas of life, technology has changed the way that marketing works. These days we can skip past commercials, and watch TV when we want, how we want. Instead, much of the work of building a brand takes place online, on social media platforms and via electronic media. This shift toward more technologically-focused lives has also changed how our customers behave; it is widely believed that the average attention span of a human, once coming in at around 20 minutes, has dropped dramatically since the birth of the internet. In fact, a recent Microsoft study has concluded that, thanks to the immediate nature of the internet and the speed at which information is now available to us, the average attention span has shrunk to just eight seconds!

In a world where the average attention span is eight seconds, your message has to capture your audience immediately—it has to hypnotize; it has to fascinate. Luckily, being fascinating does not cost big bucks, nor does it