Inbound Marketing (Review and Analysis of Halligan and Shah's Book)

By BusinessNews Publishing

The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs".

This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers by a trusted source. Therefore, social media, blogs and search engines have become all-powerful tools. The great news for companies is that this doesn’t require the vast investment of the ad campaigns of the past. You need to establish your message with care, but getting it out there needn’t be extortionate. It also explains how to convert people from visitors, to prospects, leads, opportunities and then customers through specific messages at specific times. Inbound marketing is also a way of analysing your customers; by using social media such as Twitter, you can ask people directly how they would improve your product.

Added-value of this summary: 
• Save time 
• Understand key concepts
• Increase your business knowledge

To learn more, read "Inbound Marketing" and discover a method that can be cheaper, more effective, and help you create a better product without costly market research. 

• Language: English
• Publisher: Business Book Summaries
• Release date: Feb 15, 2013
• ISBN: 9782806233400

Book preview

Book Presentation: Inbound Marketing by Brian Halligan and Dharmesh Shah

Main Idea

Main Idea

Traditional, outbound marketing is pretty much dead in the water today as people are getting far better at ignoring marketing interruptions:

Today, measurably better results can be generated by using inbound marketing strategies which help people to find you using the various social media search tools of the Internet:

Inbound marketing is reshaping the commercial landscape because for the first time in history, it’s not how much money you have to spend on marketing that counts. It’s how good your content is and how savvy you are at doing things which will help you get found by your prospective customers. Inbound marketing changes how you do business.

It is a fantastic time to be a marketer or a business owner today. For the last 50 years, companies such as Procter & Gamble, IBM and Coca-Cola used huge amounts of money to efficiently interrupt their way into businesses and consumer’s wallets using outbound marketing techniques. The outbound marketing era is over. The next 50 years will be the era of inbound marketing.

– Brian Halligan and Dharmesh Shah

About the authors

BRIAN HALLIGAN is cofounder and CEO of HubSpot, an inbound marketing system for small and medium sized businesses. Mr. Halligan formerly worked as a venture partner at Longworth Ventures, as VP of sales at Groove Networks before it was acquired by Microsoft and in the sales department of Parametric Technology Corporation. He is a graduate