Selling Sports

By Troy Kirby

Assessing value as well as calculations regarding the per cap and its weight against free tickets.

• Language: English
• Publisher: Troy Kirby
• Release date: Oct 27, 2014
• ISBN: 9780983518464

Troy Kirby

Sports Revenue Analytics Professional Troy Kirby has interviewed over 400 sports executives for a successful industry podcast, delved into the world of sports business with many publications, and sits on the board of two major sports industry associations. Examined by Kirby are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where Kirby attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.

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SELLING SPORTS

By Troy Kirby

Tao of Sports, LLC

Copyright ©2014 by Troy Kirby

Published by Troy Kirby at Smashwords

www.sportstao.com

ISBN - 978-0-9835184-6-4

All rights reserved, which includes the right to reproduce this book or portions thereof in any form (electronic, paper, audio, video, cloud, etc) whatsoever except as provided by the U.S. Copyright Law.

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

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1-DIVIDING LINE OF VALUE

Value is never defined exactly the same way for every patron. It is individual to each customer. What may be value for one customer may not be value for another. Every type of value statement has different qualities that force each customer to react differently. Why? Specifically because what one customer perceives as value may not be considered as valuable or have any value to another prospect when offered. Imagine that you are a person who wants to be close to the action, so a sales rep pitches you luxury seats at center-court. While some buyers may enjoy the spotlight and being seen by the public, there are just as many who want to avoid being watched. Therefore, that value of being the center of attention may not be as attractive to one customer as