Selling with a Killer's Instinct & a Poet's Touch
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About this ebook
Sobel's book should bemandatory reading for every new sales professional, to getasolid grounding ... and then some
He takes no prisoners but guidesthe reader to make those sales. The book is also valuable for the veteran sales pro,
who can pick up a trick or two and keep motivated.
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Selling with a Killer's Instinct & a Poet's Touch - Dr. Milo Sobel
come.]
II. ATTITUDE
HOW BADLY DO YOU WANT SUCCESS?
Don't even bother to get out of bed in the morning unless you are willing to put forth a supreme effort.
Ask yourself:
Within the bounds of the law and Congruent with your ethical code ...How far are you I willing to go to make the sale?
(and, ultimately)
How far am I willing to go to succeed in my career, and in my personal life?
Everything that we buy
in life has a price tag
attached to it.
You may not see it, but believe me, it is there.
Are you willing to pay that price?
Exactly ...
how far are you willing to go?
Years ago, a promo man
in the record industry tried repeatedly to get a song he was plugging heard by the program director of a major radio syndicate, but he was repeatedly ignored.
So, one day he hired a truck with a cherry picker
bucket (you know, the kind they use to change bulbs on street lamps) and he (literally) came into the program director's office