JJ SCHOEMAN THE BRAND
How would you describe your personal style?
Very boring and predictable [chuckles]. Call it basic or classic. I like normal-looking clothes that are functional. Whether casual or smart, it must be the right size – loose or fitting.
Define the JJ Schoeman brand?
It's all about the “Oomph” factor. Stylish and classic, luxurious and with a "wow" factor. The focal point could be one of many things – the legs, the back, the face, the fit or something that defines the look.
What's your favourite part about being a designer?
Being a designer is so complex and multifaceted, I think that's what I like most. Meeting
