Shoot to sell

One of the hardest things to adapt to when turning pro is that your priority shifts from creating images for the sheer love of it to creating images for money: you will need to sell your craft for more than it costs you to produce – and remember those costs will include the acquisition costs of finding the client, the cost of your kit, your insurance, taxes and numerous other business-related expenses that you haven’t even thought of yet! And whatever is left? Well, that is yours.

I know this all