Crackerjack Positioning: How to Control the Way People Think About You in the Marketplace

By Ben Settle

If you want the rare ability to literally control the way people think about you in the marketplace... even if your advertising is weak and your branding non-existent... then this new book will show you how it's done.

The book is called: Crackerjack Positioning - How to Control the Way People Think About You in the Marketplace

It's short, to-the-point and, if you apply the tips inside, can as much as double (even triple) your sales over time.

Some of the tips inside include:

• How to almost instantly (even today!) make it so people want to buy from you (and only you) and nobody else

• The secret of the $50 hamburger

• How the world's top Pay-Per-Click leader quickly took top positioning (and how you can do the same in your niche)

• How to "piggy back" off today's media-obsessed culture to get top-of-mind positioning in your field

• How Wal-Mart got top retailer positioning (and why you should probably NOT copy their strategy)

• The simple-as-pie "power positioning" secret used by the greatest living copywriter today

• A secret shortcut way to get top positioning (if you did nothing but this, you'd never have to worry about cash flow ever again)

• Why calling yourself an "expert" will kill your sales and positioning (if you bill yourself as an expert - STOP! Do this instead...)

• How to use the near-magical power of contrast to get instant credibility and solid positioning in the marketplace

• Why tattle-tales get great positioning (this may not make you popular with your colleagues, but it will make you popular with paying customers)

• And much, much more.

This quick-read is jam packed with proven, usable positioning tips.

With no long hours of study necessary.

And no fluff to wade through to get to the meat.

In fact, you can easily read it in one sitting, and start profiting from the information the very same day!

• Language: English
• Publisher: MakeRight Publishing
• Release date: Feb 12, 2016
• ISBN: 9781310270147

Book preview

Crackerjack Positioning - How to Control the Way People Think About You in the Marketplace

By Ben Settle

©2012-2016

Smashwords Edition License Notes

This book is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

Wait!

Before reading, please take a second and go to:

www.BenSettle.com

... to access the hundreds of free copywriting and marketing secrets waiting there for you.

There’s nothing you have to buy... no sponsored links... and no opting in required.

Plus, if you go there today, you can claim a valuable advanced email marketing lesson (a digital issue of my $97/month Email Players offline newsletter) that’s sure to help you create more profitable ads.

Table of Contents

Introduction

Positioning Secret #1 - Specialization

Positioning Secret #2 - Charge the Highest Prices

Positioning Secret #3 - Positioning Secret #3 - Look for a Hole to Fill

Positioning Secret #4 - Be a Celebrity

Positioning Secret #5 - Charge the Lowest Prices

Positioning Secret #6 - Play Up Your Proof

Positioning Secret #7 - Joint Venture Your Way to The Top

Positioning Secret #8 - Be A Leader, Not Just an Expert

Positioning Secret #9 - Give Yourself a Title

Positioning Secret #10 - Contrast Effect

Positioning Secret #11 - Ratting Out the Rotten Fruit

Positioning Secret #12 - Gutsy Offers

Positioning Secret #13 - Be New (Even If You’re Old Hat)

Positioning Secret #14 - Be Inaccessible

Positioning Secret #15 - Position Yourself Against a Common Enemy

Disclosures and Disclaimers

Introduction

This (short) book contains a powerful way

Reviews for Crackerjack Positioning

[ana · Rating: 3 out of 5 stars]

This book reads with the language of a not so savvy 19 year old. It is a good summary of some well known concepts, but that's about it . . . A summary not a book.