Blue Chip Email Secrets: How to Make Money "At Will" Almost Every Time You Send an Email to Your List

By Ben Settle

If you'd like to beef up your sales by as much as 300% (or more)... using simple little emails you can type out in 15-20 minutes (or less), then this book by the world leader in email copywriting education will show you how.

The book is called: "Blue Chip Email Secrets"

And it shows you insights, tips and techniques for writing emails that have helped generate millions of dollars in sales in some of the most competitive niches on the Internet (i.e. golf, weight loss, biz opp, etc). However, before purchasing realize this book is far more expensive than most Kindle books (it originally retailed for $97 on other sites). It is also not “pretty,” has no table of contents or professional formatting, and it is an interview transcript between two email masters.

If those things are going to be a problem, save your money.

There are plenty of more conventional books to choose from.

Otherwise, here are some of the tips inside:

• How to "disguise" blatant sales pitches so they look informational and educational.
• How to "jimmie" your emails so new subscribers want to keep getting them even if you're always selling something.
• A little-known Hollywood discovery that keeps peoples' "gnat-like" attention spans glued to every word of your emails.
• A secret way of using Twitter to knock out extremely profitable emails almost "at will"!
• How to (100% ethically) use spammer methods to get your emails opened.
• How to make more sales by getting LOWER open rates!
• How to give your email openings a special "look" that makes people far more likely to want to buy what you're selling.
• Is writing for mobile phone users different than regular email?
• How to write emails in a way where your prospects feel you're doing them a favor while they read your offers.
• How to sell in an email without mentioning any benefits.
• The single most profitable way to sell in an email ever invented. (This is straight from the man once knighted "The Most Persuasive Man Of The 20th Century.")
• A simple persuasion secret used by the world's greatest trial attorney that is so powerful... he was once accused of "hypnotizing" a jury with it!
• How to use popular culture to stick out in your prospect's inbox like a glowing thumb.
• How to profit from your emails that bomb.
• What's better: HTML emails or plain text?
• How to "judo flip" hardcore skeptics into loyal buyers.
• What John Caples ("founding father" of direct response marketing) did in his famous piano ad that could get you tossed in jail if you do it in your emails!
• What to do if you're intimidated by the technological side of email marketing.
• How to "reactivate" a cold email list you haven't mailed in months or years.
• The popular advertising word (practically EVERYONE uses) that is almost certainly destroying your sales!
• A "short cut" way for freelance copywriters to knock out dozens of emails in just a matter of hours, completely in your client's "voice."
• The single best way to "emotionally bond" with your list.
• Why the best time to do special sales with email is during major holidays!
• What kind of words to use in your subject lines to make opening your emails a MUST for your readers.
• How to eliminate spam complaints even if you mail every day.
• Should you use personalization in your emails?
• The #1 element to include in your emails that almost gives people no choice but to hear you out when you show up in their inbox.
• A surprisingly simple way for getting an unlimited amount of fresh new email ideas.
• Why thinking "everyone likes to buy, but nobody likes to be sold" is a big fat MYTH that will kill your sales!
• And much, much more...

Bottom line?

This book shows you some of the best-kept secrets of one of the world's top email copywriters, and how to use his methods in your campaigns.

Download your copy today, a

• Language: English
• Publisher: MakeRight Publishing
• Release date: Jan 28, 2016
• ISBN: 9781310045073

Book preview

Blue Chip Email Secrets

How to make money at will almost every time you send an email to your list

Copyright Ben Settle, 2012-2016

Published by MakeRight Publishing, Inc. at Smashwords

Smashwords Edition License Notes

This book is licensed for your personal enjoyment only. This book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

Wait!

Before reading, please take a second and go to:

http://www.BenSettle.com

... for access to hundreds of FREE email & web marketing secrets waiting there for you.

There’s nothing you have to buy... no sponsored links... and no opting in required.

It’s all yours, free for the taking if you go there today...

Begin

MICHAEL SENOFF: First question, what is the number one element you include in every email?

BEN SETTLE: The only thing I’m really cautiously putting in every single email is, I got to put something in there that makes the email fun to read and it doesn’t have to be this giant slapstick comedy thing. It doesn’t even have to be a joke, it just has to be fun and it could be a word that makes it fun. It could be a concept that makes it fun, it could be a combination of words that just makes it interesting and fun. I’ll give you a real life example. Last night I wrote an email for today and I was making fun of the law of reciprocity and I called it the law of narcissocity playing off the condition that a lot of people online these days are narcissists. You know I got a lot of feedback from that this morning; people got a kick out of that. It sounds strange, but by making it fun every time, you are going to almost guarantee that people are going to want to open your emails again the next time, whether they’re even interested in what you’re offering or not, they’ll just keep opening them just to see what you’re up to.

MICHAEL SENOFF: What kind of response did you get from it as an example?

BEN SETTLE: One person was saying how he reads every email I send out and he goes, It doesn’t even matter, he goes, I don’t even care what you’re selling and if you want to pitch me or anything. He goes, I just find it so fun to read your email. That was something I actually got yesterday. That’s kind of typical of what I get and now if I wasn’t making sales, none of this would matter. I would not recommend doing it plus I get consistent sales all the time, you know, for various products and I attribute it just to making it fun to read. I mean people are not craving content any more, they were back maybe in the late 1990s and all that, early 2000s. Now content is a dime a dozen. Anybody can go on EzineArticles.com and get content, what they’re not getting is a good experience. They’re not really having fun reading emails anymore. They’re not enjoying it, it’s just all business or it’s all content or it’s all straight sales pitch and nobody actually takes the time to engage them and kind of make it the highlight of their day and that’s kind of what I try to do. I sit there and think, What can I say today to be the highlight of somebody’s day? and it seems to be working pretty good.

MICHAEL SENOFF: What words should you avoid in your email?

BEN SETTLE: For some reason, I rarely get flagged on SpamAssassin even when I think I’ve gone too far. So I don’t know if that means SpamAssassin needs to be updated or what. But other than that, I actually try not to do a lot of profanity. For one thing, I just think it’s unnecessary. Once in a while, a well=placed line of profanity can work pretty well, I’ve done it before. But some people go overboard on it and they do that because they’ve seen certain goo-roos doing it. Oh, that guy’s swearing like a sailor so that must be what works! I don’t recommend that, I think you have to understand who your audience is.

If you’re writing to a bunch of 17-year old high school kids watching Beavis and Butt-Head all day, fine, go ahead but most people who are buyers are normal people. I mean, when the hammer misses and hits their thumb or the car slips off the jack, there’s probably a four-letter word blurted and I understand when you do it, if there’s a context to it. But I just wanted to throw that out there as a warning. You see a lot of people swearing just for the sake of it, without any reason, just to be like their favorite goo-roo.

MICHAEL SENOFF: It’s hard to tell literally how many of your emails are going into a junk folder. You just don’t know.

BEN SETTLE: And this goes back to before, that’s why you got to make sure your emails are something people look forward to because if they’re not getting it, they’ll look for it. They’ll look in their junk file -- I got to get my fix from Michael Senoff today, where is it? They might even email you, Are you still sending emails? I haven’t gotten anything. I mean if you’re doing it right, you’re going to have people seeking you out, not necessarily forgetting about you.

MICHAEL SENOFF: How do you get your ideas for your emails? They’re always fun to read and they’re so creative, what are your tricks for getting such cool ideas?

BEN SETTLE: I have like an antenna that’s always up actively looking for ideas. And today, more so than ever, because now I’m writing for multiple different lists depending on what day it is, sometimes three or four different lists and articles and all this other stuff, so I just have to have ideas all the time. Everything in real life is an idea. In fact, one of the best things that somebody can do if they want to get good at this is just look around wherever their office is, wherever they do their work at, just sit there one day and try to come up with a story for every object in your office.

Everything has a purpose and a function and you can just tell the story about how you came upon that printer, what books you have on your shelf. It could be anything, what your dog is doing right now, is he laying in the corner? I mean everything is a story and ironically, and this is a good and a bad thing, anything bad that happens to you is always an email story. I don’t care how bad it is, you need to write about it. For one thing, you’ll feel better afterwards since it’s sort of therapeutic. And for another thing, you’re going to tap into people’s minds in a way that nobody else is, because you’re sharing something painful with them that you’ve gone through that they’ve probably gone through or are afraid of going through. It’s like any good movie where you’re watching a character get into a problem and work himself out of it. There’s a lot of drama in just something simple like that and so yeah, just real life. Actually I’ve written about just about every stupid thing I can think of… I even wrote an email about farting in study hall once.

MICHAEL SENOFF: How do you explain the power of stories and why stories you know, are so different than everything else everybody’s getting and why do you think they’re so effective?

BEN SETTLE: They’re effective because neurologically, it’s the easiest way for humans to communicate. There are stories that have been around for 2,000 years that people can recite like the Christmas Story. People who aren’t even Christians and don’t celebrate Christmas can probably tell you the Christmas Story because it’s just been passed along, word of mouth. I once heard the story about how the Native American Indians, how they passed down stories for like 3,000 years, all word of mouth. That’s like the easiest way for somebody to remember something and it’s a great way for somebody to kind of have their mind open to what you have to say and to remember your message. It’s a good way to prove your case, especially if you’re new at what you’re doing and you want to give yourself some credibility, tell a story.

MICHAEL SENOFF: Was it Gerry Spence, that trial attorney, and he had just an unbelievable winning record?

BEN SETTLE: Yeah, in fact most lawyers would write these boring legal briefs. He wrote briefs that were actually kind of interesting and the judges actually liked reading them. But even besides that, when he was giving his opening and closing statements and doing his thing, he would tell stories. He wouldn’t just tell the facts, he would put the facts in a story. He was even accused of hypnotizing a jury once just because the other lawyer thought he must be up to

Reviews for Blue Chip Email Secrets

[Carlos · Rating: 5 out of 5 stars]

Great quick read on how to get started doing email the right way.

[ibraaheem oladeji · Rating: 5 out of 5 stars]

This deep dive into essentials of email marketing would keep you on the edge from start to finish