MAXIMIZE YOUR MIND
JIM KWIK KNOWS HOW YOU THINK.
He knows that, as an entrepreneur, you’re trying to shove as much information into your brain as you can, and to do it as fast as possible. He knows that is frustrating, especially in our current moment of great change, because you can never move as fast as the things that come at you: Emails pile up, reports go unread, people are waiting for you, your industry is evolving, your world is shifting, and all the while you’re bombarded with noise and distractions and Slack pings and it’s why you’re waking up early and grabbing your phone and responding to everyone right away, as if that’ll actually stem the tide, which it will not.
He’s seen this play out infinitely. As the world’s top brain-performance coach, and the author of the best-selling book Limitless, he’s worked with teams at Google, Nike, SpaceX, Virgin, Facebook, and Zappos. He’s seen what overload looks like at the highest levels. He knows that you’ve felt on the verge of burning out, particularly during the past year, when everything you knew had to be thrown in the garbage, and he knows it’s a complicated feeling. “A lot of times,” he says, “entrepreneurs are burnt out not because they’re doing too much but because they’re doing too little of the things they really value.”
He knows you’re hungry for methods—because It’s why he makes online videos full of brain-boosting tactics, and why they’ve drawn more than 100 million views. But he also knows that methods by themselves are pointless—like giving someone that cake recipe but locking them out of the kitchen—because before you can use methods, you need tools that enable you to make of methods.
