Don't Believe in the Calorie

By Matt Heath

The background to this book, and why I would propose that it is fit for purpose for anyone.
This book is focused on improving the body shape and therefore usually the esteem of individuals.
In doing so their health and fitness will also improve.
It will...
But health and fitness are not necessarily the focus of this manual, and surprisingly nor are they often the focus for the individual concerned.
There is a huge difference between being fit and looking fit.
Do not confuse the two.
There are those who are fit, but do not look fit.
There are those who are not fit, but do look fit.
Many professionals in this field still confuse the two, gaining great fitness for individuals without gaining the desired physical change.
Therefore:
Do not attempt to lose weight.
Do attempt to lose body fat.
There is a difference.

Diet alone will not work.
Nor will cardio work alone.
Nor will resistance training alone.
Good use of nutrition with cardio work and resistance training will work; putting these 3 together is the only way to truly lose body fat permanently.
Together these will take a positive effect.
People, particularly those in the "industry", frown at my claim that most attending the gym are not there to get fit, but simply to look fit. Certainly the weight loss companies (or many now terming themselves "shape management" companies) have no interest in the health of their clients, their one motivation (apart from running a business and making money out of others misery) is simply to lose weight for their client, and as I have stated before there is nothing essentially healthy about this, plenty of ill health can occur due to weight loss.
Talk to people about being fit and generally they get very confused as to what that means, talk to them about being healthy and the confusion really starts. They might talk about what they have been told to talk about by those pervasive adverts, and food companies, but in reality this bares little or no relationship to fitness, health or what people actually want to achieve.
We are all so very confused, mainly because this whole scene has been hijacked by the biggest companies jumping on the band wagon and bending our understanding as to what it is to be healthy, and fit.

• Language: English
• Publisher: Matt Heath
• Release date: Jan 18, 2013
• ISBN: 9781301894970

Matt Heath

Having completed my Degree in Sport Science I moved out to New Zealand the land of my birth. Whilst Personal Training and running Sport Psychology clinics it soon became apparent that the information in the health and fitness industry is not fit for purpose. I had to unlearn much of the information from University and find a new path to gaining sedentary adults in particular real success in weight loss, weight management, and healthy lifestyle for life. I have formulated my "solutions" and now run my business based on these. they challenge the very foundation of the weight loss industry, along with the health and fitness industries. I still train individuals and athletes alike. I give public talks, Radio talks, and talks to companies and the NHS. I currently have a business partnership to produce an IPhone App based on my work, along with hardware to integrate the individuals results with the App via bluetooth. The book is currently at the publishers, and should help clarify where the industry has misled us for so long, and in doing so provide the answers on where we need to go to actually provide the results people genuinely need to avoid a life time of yo-yo dieting and obesity. Specialties: Weight loss weight management exercise prescription lifestyle advice well-being nutrition

Book preview

Don’t Believe in the Calorie for Weight Loss

By Matt Heath BSc

Copyright 2013 Matt Heath

Smashwords Edition

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Table of Contents

Chapter 1 - Who the heck wrote this book?

Chapter 2 - Fit for Purpose

Chapter 3 - Our ancestry and what got us to this point

Chapter 4 - Don’t believe in the Calorie

Chapter 5 - What you need to know (what is a Calorie?)

Chapter 6 - What does this mean to us?

Chapter 7 - Expanding this point of view

Chapter 8 - The Scenario

Chapter 9 - A diet of confusion

Chapter 10 - A replacement system to the Calorie

Chapter 11 - The difference between losing weight and losing fat

Chapter 12 - Illustrating the point

Chapter 13 - How to make that change

Chapter 14 - The good personal trainer part

Chapter 15 - Habits and all that jazz

Chapter 16 - The gym part

Chapter 17 - Expectations and reality

Chapter 18 - Resistance training benefits for fat loss

Chapter 19 - Stop wasting your time with core stability

Chapter 20 - Stop wasting your time only doing cardio

Chapter 21 - Stop wasting your time only lifting light weights

Chapter 22 - Stop wasting your time consuming sports drinks

Chapter 23 - Stop wasting your time trying to get a 6 pack

Chapter 24 - Change your methods now

Chapter 25 - Thoughts and interventions on looking good

Chapter 26 - Future technology (here today) and posture

Conclusion

Connect with me online

Testimonials

Chapter 1

WHO THE HECK WROTE THIS BOOK?

Matt Heath is a lazy forty something exercise physiologist, who studied at Roehampton Institute part of Surrey University. With a BSc (Hons) gained in Sport Science, he left these shores to return to the land of his birth, New Zealand. He managed a group of Personal Trainers on behalf of Les Mills World of Fitness, until he helped them make the move from being employees of Les Mills to becoming self-employed contractors to Les Mills, where upon he joined their ranks. During his 8 years as a Personal Trainer he learnt through trial and error (many thanks to those clients that put up with this!) to prove that much of the established foundations about health and fitness, and in particular weight loss (he prefers the factual term body fat reduction) are in fact wrong and misleading. He had to unlearn much from his university days and find new methods in order to achieve real long term weight loss (body fat reduction) for his clients.

It is no secret that despite his success as a personal trainer and sport psychologist he ended up playing too hard too fast and spending more than he was earning. Despite being sought after by members of the public and elite athletes alike his debts were mounting, so having qualified as an Ocean Yachtmaster, he left New Zealand and entered the world of private super yachts as a professional crew. Even during this time he still trained others, in America - his boss, in Italy the body-builders at the local Savona (spit and sawdust) gym, despite neither party understanding the others language. After one storm too many crossing the Atlantic and having paid off his New Zealand debts Matt finally returned to the UK after an absence of 10 years, and countless experiences.

Deciding that he did not want to fall back into the easy world of the Personal Trainer Matt turned his varied and adaptable skills first to managing a successful wedding venue, and then to property lettings and management. Once again despite the professional vocations, he still found time to train for the UK Half Iron Man, and train others at the gym he used. Even managing a client at the gym from reliance on a walking stick, seemingly permanently, to never requiring it again. An amazing outcome for both parties.

Despite not using his personal training skills to directly earn funds, he nevertheless kept writing and refining his thoughts and methodology. He was invited to Manchester to become involved in a management consultancy which hoped to use his sport psychology skills as an extra facet in opening up new methods for management training. With the recession hitting just as this was starting up there was little call for this new innovative approach, and so finally Matt, by various means, has seized his chance to set pen to paper to bring you 20 years of experience as a Personal Trainer and Sport Psychologist to illustrate all that is wrong in the fitness world, and most importantly to give you everything you need to know in order to finally put everything together to get real long term permanent results, particularly for those chasing the elusive body fat reduction.

Chapter 2

FIT FOR PURPOSE

The background to this book, and why I would propose that it is fit for purpose for anyone.

This book is focused on improving the body shape and therefore usually the esteem of individuals.

In doing so their health and fitness will also improve.

It will...

But health and fitness are not necessarily the focus of this manual, and surprisingly nor are they often the focus for the individual concerned.

There is a huge difference between being fit and looking fit.

Do not confuse the two.

There are those who are fit, but do not look fit.

There are those who are not fit, but do look fit.

Many professionals in this field still confuse the two, gaining great fitness for individuals without gaining the desired physical change.

Therefore:

Do not attempt to lose weight.

Do attempt to lose body fat.

There is a difference.

Diet alone will not work.

Nor will cardio work alone.

Nor will resistance training alone.

Good use of nutrition with cardio work and resistance training will work; putting these 3 together is the only way to truly lose body fat permanently.

Together these will take a positive effect.

People, particularly those in the industry, frown at my claim that most attending the gym are not there to get fit, but simply to look