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    The Opportunity of Mobile, 7 Simple Rules for Lasting Success in the Mobile Space
    The Opportunity of Mobile, 7 Simple Rules for Lasting Success in the Mobile Space
    The Opportunity of Mobile, 7 Simple Rules for Lasting Success in the Mobile Space
    Ebook41 pages21 minutes

    The Opportunity of Mobile, 7 Simple Rules for Lasting Success in the Mobile Space

    By Nora Guerrera

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    About this ebook

    This book is for anyone that wants to, or needs to, know more about the basics of “mobile.” Whether it’s for personal or professional reasons, I hope this book will help you better understand of all the components of the mobile, and give you the information you need to feel educated and be successful in mobile space.

    LanguageEnglish
    PublisherNora Guerrera
    Release dateApr 16, 2010
    The Opportunity of Mobile, 7 Simple Rules for Lasting Success in the Mobile Space

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      Book preview

      The Opportunity of Mobile, 7 Simple Rules for Lasting Success in the Mobile Space - Nora Guerrera

      The Opportunity of Mobile

      7 Simple Rules for Lasting

      Success in the Mobile Space

      By Nora Guerrera

      Smashwords Edition

      Copyright 2010 Nora Guerrera

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Preface

      This book is for anyone that wants to, or needs to, know more about the basics of mobile. Whether it’s for personal or professional reasons, I hope this book will help you better understand of all the components of the mobile, and give you the information you need to feel educated and be successful in mobile space.

      Table of Contents

      Introduction

      Rule 1. Mobile is an additional channel for you and your users

      Rule 2. Mobile is not an isolated channel for you and your users

      Rule 3. Mobile solutions must be tailored to your user: devices, platforms, format, screen, and design

      Rule 4. Create value in the mobile channel, just having something is not enough

      Rule 5. User experience is king (Design a good user experience)

      Rule 6. Think beyond the here and now

      Rule 7. Move wisely but move quickly

      Conclusion

      Additional Resources & References

      Introduction

      What is the opportunity of mobile? What is mobile for that matter, and why should you care? Mobile is one of the greatest opportunities to

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