Rating: 5 out of 5 stars
5/5
Ebook37 pages22 minutes
How to Make a Fortune on the Information Superhighway (Review and Analysis of Canter and Siegel's Book)
Rating: 0 out of 5 stars
()
About this ebook
The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet".
This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it’s remarkable how some businesses still fall into traps that are easily avoidable. The authors point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. This summary takes the reader through some very simple techniques – such as the best way to set up a mailing list – for creating multimedia advertising strategies.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "How to Make a Fortune on the Information Superhighway" and discover the road towards a coherent, profitable online marketing strategy.
This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it’s remarkable how some businesses still fall into traps that are easily avoidable. The authors point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. This summary takes the reader through some very simple techniques – such as the best way to set up a mailing list – for creating multimedia advertising strategies.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "How to Make a Fortune on the Information Superhighway" and discover the road towards a coherent, profitable online marketing strategy.
Read more from Business News Publishing
Rocket Fuel (Review and Analysis of Wickman and Winter's Book) DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5Leaders Eat Last (Review and Analysis of Sinek's Book) Rating: 5 out of 5 stars5/5The 12 Week Year (Review and Analysis of Moran and Lennington's Book) Rating: 5 out of 5 stars5/5The 4-Hour Workweek (Review and Analysis of Ferriss' Book) Rating: 4 out of 5 stars4/5Good Strategy Bad Strategy (Review and Analysis of Rumelt's Book) Rating: 3 out of 5 stars3/5To Sell Is Human (Review and Analysis of Pink's Book) Rating: 5 out of 5 stars5/5The One Page Business Plan (Review and Analysis of Horan's Book) Rating: 5 out of 5 stars5/5Understanding Financial Statements (Review and Analysis of Straub's Book) Rating: 5 out of 5 stars5/5Traction (Review and Analysis of Weinberg and Mares' Book) Rating: 5 out of 5 stars5/5The 80/20 Principle (Review and Analysis of Koch's Book) Rating: 4 out of 5 stars4/5What They Don't Teach You at Harvard Business School (Review and Analysis of McCormack's Book) Rating: 4 out of 5 stars4/5How to Master the Art of Selling (Review and Analysis of Hopkins' Book) Rating: 0 out of 5 stars0 ratingsThe Fifth Discipline (Review and Analysis of Senge's Book) Rating: 0 out of 5 stars0 ratingsSwitch (Review and Analysis of the Heath Brothers' Book) Rating: 5 out of 5 stars5/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5The Mckinsey Mind (Review and Analysis of Rasiel and Friga's Book) Rating: 4 out of 5 stars4/5Negotiation Genius (Review and Analysis of Malhotra and Bazerman's Book) Rating: 4 out of 5 stars4/5The HR Scorecard (Review and Analysis of Becker, Huselid and Ulrich's Book) Rating: 5 out of 5 stars5/5The Sandler Rules (Review and Analysis of Mattson's Book) Rating: 5 out of 5 stars5/5The One Thing (Review and Analysis of Keller and Papasan's Book) Rating: 5 out of 5 stars5/5Execution (Review and Analysis of Bossidy and Charan's Book) Rating: 0 out of 5 stars0 ratingsStart Late, Finish Rich (Review and Analysis of Bach's Book) Rating: 4 out of 5 stars4/5Multipliers (Review and Analysis of Wiseman and McKeown's Book) Rating: 0 out of 5 stars0 ratingsThe CashFlow Quadrant (Review and Analysis of Kiyosaki and Lechter's Book) Rating: 0 out of 5 stars0 ratingsBuilt to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5Talent Is Overrated (Review and Analysis of Colvin's Book) Rating: 0 out of 5 stars0 ratingsReady, Fire, Aim (Review and Analysis of Masterson's Book) Rating: 5 out of 5 stars5/5The Millionaire Next Door (Review and Analysis of Stanley and Danko's Book) Rating: 5 out of 5 stars5/5The Speed of Trust (Review and Analysis of Covey's Book) Rating: 5 out of 5 stars5/5
Related to How to Make a Fortune on the Information Superhighway (Review and Analysis of Canter and Siegel's Book)
Related ebooks
The Internet Publicity Guide (Review and Analysis of Shiva's Book) Rating: 0 out of 5 stars0 ratingsThe Software Society: Cultural and Economic Impact Rating: 0 out of 5 stars0 ratingsPower to the Public: The Promise of Public Interest Technology Rating: 4 out of 5 stars4/5The Open Revolution: Rewriting the rules of the information age Rating: 0 out of 5 stars0 ratingsViral Marketing Tips and Success Guide: Tap Into Your True Target Audience. Rating: 0 out of 5 stars0 ratingsPrivacy, Security, and Cyberspace, Revised Edition Rating: 0 out of 5 stars0 ratingsCommunication and Cyberspace, Revised Edition Rating: 0 out of 5 stars0 ratingsComputer Ethics, Revised Edition Rating: 0 out of 5 stars0 ratingsEmail 101 Rating: 0 out of 5 stars0 ratingsImpact of E-Commerce On Supply Chain Management Rating: 4 out of 5 stars4/5Internet Explorer Rating: 0 out of 5 stars0 ratingsWeb Rules (Review and Analysis of Murphy's Book) Rating: 0 out of 5 stars0 ratingsYou and the Internet of Things: A Practical Guide to Understanding and Integrating the IoT into Your Daily Life Rating: 0 out of 5 stars0 ratingsHow to Go Viral in The Marketing World: Turn Your Business Into a Overnight Success Story by Learning How to Go Viral! Rating: 0 out of 5 stars0 ratingsSocial Networking Is The Greatest Con In History Or The Greatest Opportunity Rating: 0 out of 5 stars0 ratingsFutureConsumer.com (Review and Analysis of Feather's Book) Rating: 0 out of 5 stars0 ratingsBig Data: Information in the Digital World with Science Activities for Kids Rating: 0 out of 5 stars0 ratingsComputers in Science and Mathematics, Revised Edition Rating: 0 out of 5 stars0 ratingsThe Road Ahead (Review and Analysis of Gates' Book) Rating: 0 out of 5 stars0 ratingsSummary of Read Write Own by Chris Dixon: Building the Next Era of the Internet Rating: 0 out of 5 stars0 ratingsComputers and Creativity, Revised Edition Rating: 0 out of 5 stars0 ratingsIf It's Smart, It's Vulnerable Rating: 4 out of 5 stars4/5Crash Course Digital Publishing Rating: 0 out of 5 stars0 ratingsComputers in the Workplace, Revised Edition Rating: 0 out of 5 stars0 ratingsFree (Review and Analysis of Anderson's Book) Rating: 5 out of 5 stars5/5The Automation of Society is Next: How to Survive the Digital Revolution Rating: 0 out of 5 stars0 ratingsThe Open Web Rating: 0 out of 5 stars0 ratingsBranding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age Rating: 0 out of 5 stars0 ratingsThe Death of Content as King: How a Data Democracy has Revolutionized Marketing Rating: 0 out of 5 stars0 ratings
Study Aids & Test Prep For You
Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline Rating: 4 out of 5 stars4/5Barron's American Sign Language: A Comprehensive Guide to ASL 1 and 2 with Online Video Practice Rating: 3 out of 5 stars3/5The 48 Laws of Power: by Robert Greene | Conversation Starters Rating: 4 out of 5 stars4/5The Art of Seduction: by Robert Greene | Conversation Starters Rating: 3 out of 5 stars3/5Verity: by Colleen Hoover | Conversation Starters Rating: 4 out of 5 stars4/5Circe: by Madeline Miller | Conversation Starters Rating: 4 out of 5 stars4/512 Rules For Life: by Jordan Peterson | Conversation Starters Rating: 4 out of 5 stars4/5Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World Rating: 3 out of 5 stars3/5How to Take Smart Notes. One Simple Technique to Boost Writing, Learning and Thinking Rating: 4 out of 5 stars4/5The Secret History: by Donna Tartt | Conversation Starters Rating: 0 out of 5 stars0 ratingsOne Hundred Years of Solitude: A Novel by Gabriel Garcia Márquez | Conversation Starters Rating: 4 out of 5 stars4/5Man's Search for Meaning: by Viktor E. Frankl | Conversation Starters Rating: 3 out of 5 stars3/5Summary of The Creative Act: A Way of Being | A Guide To Rick Rubin's Book Rating: 3 out of 5 stars3/5The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer | Conversation Starters Rating: 3 out of 5 stars3/5Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain | Conversation Starters Rating: 2 out of 5 stars2/5How To Change Your Mind: by Michael Pollan | Conversation Starters Rating: 3 out of 5 stars3/5The Power of Habit: by Charles Duhigg | Conversation Starters Rating: 3 out of 5 stars3/5Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.by Brené Brown | Conversation Starters Rating: 5 out of 5 stars5/5Between the World and Me: by Ta-Nehisi Coates | Conversation Starters Rating: 2 out of 5 stars2/5Do the Work: The Official Unrepentant, Ass-Kicking, No-Kidding, Change-Your-Life Sidekick to Unfu*k Yourself Rating: 4 out of 5 stars4/5Eleanor Oliphant Is Completely Fine: by Gail Honeyman | Conversation Starters Rating: 3 out of 5 stars3/5
Related podcast episodes
Is Your Nonprofit Digitally Inclusive? 0% found this document usefulAntitrust: (Mis)information: Antitrust: (Mis)information 0% found this document usefulUnderstanding Your Digital Rights with Lucie Krahulcova 0% found this document usefulThe Paradox of Search with Colin Pape 0% found this document usefulThe “So What” of The Infinite Dial 2021 for Content Creators 0% found this document usefulThe Fork in the Road on the Way to the Truth 0% found this document useful#6 Chrono-narcissism, philosophy & diplomacy in a high-tech world with Jovan Kurbalija 0% found this document usefulLauren Schenk: Consumer Spending and Online Dating 0% found this document usefulLaw Firms Go Mobile: Law Firms Go Mobile 0% found this document usefulPredicting cyclones with mobiles: Scientists are using mobiles to create a virtual supercomputer to model cyclones. 0% found this document usefulDigital advertising's data reset 0% found this document useful#244: The Quiet Master of Cryptocurrency -- Nick Szabo 0% found this document useful44- The Laws of PR and Marketing: Rule No. 6 The Law of Compound Effect 0% found this document usefulFerociously Imperfect: Consumer Tracking (with Rob Shavell of Abine) 0% found this document usefulPicking fights and gaining rights, with Justin Brookman 0% found this document useful
Related articles
Prepare for the New Paywall Era The AtlanticArticle
Prepare for the New Paywall Era
Nov 30, 2017
5 min readBig Data: The Deciding Element In Mobile Advertising Efficacy. The European Business ReviewArticle
Big Data: The Deciding Element In Mobile Advertising Efficacy.
Jul 20, 2018
8 min readHow Ads Hijacked The Dream Of The Internet. Can Digital Citizens Fight Back? The Christian Science MonitorArticle
How Ads Hijacked The Dream Of The Internet. Can Digital Citizens Fight Back?
Dec 6, 2018
In the 1990s, Silicon Valley promised a global virtual community that would level hierarchies and empower individuals. Instead, we wound up with a habit-forming outrage machine that spies on us. What went wrong?
7 min readOnline Ads Are About to Get Even Worse The AtlanticArticle
Online Ads Are About to Get Even Worse
Jun 1, 2023
At a glance, the tech giants don’t seem to have a lot in common. Google delivers information quickly. Meta connects you to friends and family. Amazon is a store. Apple makes phones and computers. Microsoft is all about business software. But under th
6 min readThe Battle For The Soul Of The Web The AtlanticArticle
The Battle For The Soul Of The Web
Oct 4, 2022
Long before the NFT boom or the Web3 backlash, an unglamorous movement was under way. Where does it stand now?
9 min readThe Thinning Line Between Commercial and Government Surveillance The AtlanticArticle
The Thinning Line Between Commercial and Government Surveillance
May 15, 2017
3 min readQ & A Rotman ManagementArticle
Q & A
Sep 1, 2021
A few years back, you discovered what you consider to be the scariest scientific result you have ever encountered. What did you find? My team and I were studying Twitter and all of the verified true and false news stories that had spread on the platf
6 min readPeople Aren’t Meant to Talk This Much The AtlanticArticle
People Aren’t Meant to Talk This Much
Oct 22, 2021
10 min readNo, the Internet Is Not Good Again The AtlanticArticle
No, the Internet Is Not Good Again
Apr 16, 2020
After a few weeks of faith in the possibility of online utopia, the cracks are starting to show.
9 min readWelcome To The Age Of Privacy Nihilism The AtlanticArticle
Welcome To The Age Of Privacy Nihilism
Aug 23, 2018
10 min readFor Shielding Us From Tech’s Negative Effects Fast CompanyArticle
For Shielding Us From Tech’s Negative Effects
Aug 4, 2020
5 min readCommentary: 50 Years Ago, I Helped Invent The Internet. How Did It Go So Wrong? Los Angeles TimesArticle
Commentary: 50 Years Ago, I Helped Invent The Internet. How Did It Go So Wrong?
Oct 30, 2019
3 min readPrivacy Vs Personalisation: A Marketer’s Dilemma Or A Brand-positioning Choice? NZ MarketingArticle
Privacy Vs Personalisation: A Marketer’s Dilemma Or A Brand-positioning Choice?
Sep 22, 2021
4 min readNo One Should Be Left Behind The Big IssueArticle
No One Should Be Left Behind
Feb 20, 2023
3 min readChoice as the New, Contested Frontier: Personal Data and Targeted Advertising AQ: Australian QuarterlyArticle
Choice as the New, Contested Frontier: Personal Data and Targeted Advertising
Sep 30, 2023
11 min readCapitalism’s Addiction Problem The AtlanticArticle
Capitalism’s Addiction Problem
Mar 6, 2020
9 min readBeware the Coming Splinternets Inc.Article
Beware the Coming Splinternets
Jun 27, 2018
Right now, most democratic countries see one internet. Not for nothing is it called the World Wide Web, and since its commercialization, its content has been generally accessible to all but those living in authoritarian societies. But a constellation
2 min readQ&A Rotman ManagementArticle
Q&A
Jan 1, 2022
You have referred to our current environment as ‘exponential’. How do you define that term? A linear process is one where something progresses straight from one stage to another. For example, your age increases by a predictable ‘one’ with each revolu
8 min readThe Internet's Original Sin The AtlanticArticle
The Internet's Original Sin
Aug 14, 2014
15 min readAI in Journalism TechfastlyArticle
AI in Journalism
Sep 21, 2020
AI is continually making waves in the news and journalism industry. The work of communicating everything that happens in the society seems like it’s something entirely human-dependent. Furthermore, what does a machine have to do with what does a mach
4 min readDiscrimination’s Digital Frontier The AtlanticArticle
Discrimination’s Digital Frontier
Apr 15, 2019
4 min readCommentary: Andrew Yang: Make Tech Companies Pay You For Your Data Los Angeles TimesArticle
Commentary: Andrew Yang: Make Tech Companies Pay You For Your Data
Jun 25, 2020
Whenever you sign up for a new social media service or website, or download an app onto your phone or computer, you'll typically see some long disclaimer language written in legalese. You scroll through it quickly and click the "I agree" button. This
3 min readThe News Business Sinks Ever Closer to Rock Bottom The AtlanticArticle
The News Business Sinks Ever Closer to Rock Bottom
Jul 10, 2017
5 min readWikipedia Founder Jimmy Wales Is Taking On Facebook And The Rise Of AI NewsweekArticle
Wikipedia Founder Jimmy Wales Is Taking On Facebook And The Rise Of AI
Dec 20, 2019
6 min readLife Af Ter Disruption Tatler SingaporeArticle
Life Af Ter Disruption
Nov 8, 2019
8 min readPreparing Your Brand for Success in Web 3 Era TechfastlyArticle
Preparing Your Brand for Success in Web 3 Era
Jul 1, 2022
Over the last few years, technology has evolved significantly. It has had a massive impact on the manner people do business. In addition to Web 3.0, Web 1.0, Web 2.0 and social media are core technological waves affecting the marketing domain. Web 1.
5 min read…social Media Firms Paid Us? New InternationalistArticle
…social Media Firms Paid Us?
Nov 1, 2018
2 min readThe Internet Is Changing How We Define 'Work' NewsweekArticle
The Internet Is Changing How We Define 'Work'
Dec 23, 2016
4 min readAs Congress Repeals Internet Privacy Rules, Putting Your Options In Perspective NPRArticle
As Congress Repeals Internet Privacy Rules, Putting Your Options In Perspective
Mar 28, 2017
5 min readWeb’s Inventor Discusses Digital Monopolies, Privacy Threats AppleMagazineArticle
Web’s Inventor Discusses Digital Monopolies, Privacy Threats
Apr 20, 2018
3 min read
Reviews for How to Make a Fortune on the Information Superhighway (Review and Analysis of Canter and Siegel's Book)
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
How to Make a Fortune on the Information Superhighway (Review and Analysis of Canter and Siegel's Book) - BusinessNews Publishing
Book Presentation: How To Make A Fortune On The Information Superhighway by Laurence Canter and Martha Siegel
Book Abstract
Important Note About This Ebook
Summary of How To Make A Fortune On The Information Superhighway (Laurence Canter and Martha Siegel)
1. Internet Basics
2. Specific Internet Sales Devices
3. Additional Considerations
Book Abstract
MAIN IDEA
Amidst all the media hype surrounding the emergence of the information superhighway, one fact is clear – the information superhighway offers an exceptional opportunity for profitable direct marketing.
The most widely established branch of the emerging information superhighway is presently the Internet – a global computer network having in excess of 30 million users. These users can be marketed to through electronic mail, by postings to user groups they belong to, by use of the world wide web or by established Internet capabilities such as file transfer protocol and gopher. Any or all of these marketing vehicles can be used in creative and unique combinations to develop a product-specific marketing program.
Historically, the Internet attracted those who are computer savvy. However, a much broader cross-section of the business community are now moving on to the Internet. This is creating an impressive and lucrative marketing opportunity for Internet advertising and marketing.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the
Enjoying the preview?
Page 1 of 1