The Internet Publicity Guide (Review and Analysis of Shiva's Book)

By BusinessNews Publishing

The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace".

This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of the communications revolution, offering individual consumers the ability to have personalised multimedia communications with other people or companies anywhere in the world. In this book, the author explains that your ultimate goal should be to build profitable relationships by communicating your Web presence to others on the internet and getting qualified visitors to visit your site. This summary explains exactly how you can do that and succeed at internet publicity with helpful tips and strategies that you can apply to your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Internet Publicity Guide" and find out how you can enhance your online image and promote your products.

• Language: English
• Publisher: Business Book Summaries
• Release date: Sep 29, 2014
• ISBN: 9782511016640

Book preview

Book Presentation The Internet Publicity Guide by V.A. Shiva

Book Abstract

Important Note About This Ebook

Summary of The Internet Publicity Guide (V.A. Shiva)

PART 1: THE INTERNET

PART 2: PUBLICITY

PART 3: COMMUNITY

Book Abstract

MAIN IDEA

The Internet, in its purest form, is a communication network for individuals to share knowledge and information.

The information revolution was based around the concept of broadcasting information to as many people as possible. By contrast, the Internet is part of the communications revolution – offering individual consumers the ability to have personalized multimedia communications with other people or companies anywhere in the world.

The ultimate goal of communication (and thus of any Internet based publicity initiative) is to build profitable relationships, from which either emotional or financial benefits can be derived. This is achieved by communicating your Web presence to others on the Internet, and getting qualified visitors to visit your Web site.

To succeed at Internet publicity, you must have a good understanding of the Internet, know the customs and tricks of the trade that exist within the culture of the Internet for acceptable ways to generate visitors to your Web site and have an effective site that will convert those visitors into customers or clients.

In the final analysis, the Internet is ideally suited to building commercial relationships – the key to future revenues and profits.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on