The Future Is Trust

By Rick Kitagawa and Lisa Lambert

"Trust is a choice. It's not the easy path, but it's the one that matters. Lisa and Rick share a generous and powerful manifesto that can help us get there."

-Seth Godin, founder, altMBA

Work isn't transactiona

• Language: English
• Publisher: Moose & Monster Press
• Release date: Jun 15, 2021
• ISBN: 9781777639914

Rick Kitagawa

Rick Kitagawa (he/him) is a consultant, executive coach, and facilitator that has worked with executives, founders, creatives, and leaders from around the globe and Fortune 50 companies. Past clients include leaders at Apple, Google, Starbucks, Warby Parker, Citigroup, and Gap, Inc. As a top-rated university lecturer, he has helped thousands of creatives turn their passions into thriving careers in hyper-competitive industries. Rick also spends his time as a Head Coach for the altMBA and Akimbo workshops, creating spaces of belonging for youth at Codebreakers, producing the Inner Monster Podcast, co-hosting the In Trust podcast, and writing daily newsletters about leadership, organizational design and culture, creativity, and current events. Rick is an award-winning visual artist and writer and is one of the best Skee-Ball rollers in the world (seriously). He also really, really likes monsters and is based in Pasadena, CA, USA on the ancestral land of the Kizh/Gabrieleño people. Learn more about Rick and sign up for his newsletter at www.rickkitagawa.com.

Book preview

Table of Contents

Praise for The Future Is Trust

PROLOGUE

Choosing to adapt to a new era.

Trust, defined.

ACT I – WHY TRUST?

Trust is the defining issue of our time.

Without trust, we go nowhere.

A lack of trust is expensive.

Leaders tend to overestimate trust.

Low trust is dysfunctional.

A lack of trust is the root of every single one of your problems.

But low trust can also be strategic.

Breach trust at your own risk.

Restoring trust is delicate work and not always possible.

High trust is liberating.

Trust is transformative.

Trust is everything.

And trust changes everything.

Work isn’t transactional, it’s relational.

Technical skills are needed, but not sufficient.

You can develop Trust-Centered Leadership skills.

Trust is mission-critical to organizations and communities.

Trust is the highest value leadership asset.

ACT II – WHAT IS TRUST?

Trust is a noun and a verb.

Trust is not a light switch.

Trust is a plant.

Trust can be earned, extended, strengthened, and yes, even restored.

We’re wired for trust.

You can measure the benefits of trust.

Trust gets results.

Trust creates a competitive advantage.

Trust is the basis of true belonging.

Trust is power.

Trust is the foundation for resilient leaders and organizations.

Trust makes society resilient in times of uncertainty and adversity.

Trust is the key to teamwork and winning collaboration.

Trust begets trust.

If you want to be trusted, you have to be trustworthy.

ACT III – HOW TO BUILD TRUST

Trust has five facets.

The First Facet of Trust: Clarity

The Second Facet of Trust: Credibility

The Third Facet of Trust: Consistency

The Fourth Facet of Trust: Caring

The Fifth Facet of Trust: Connection

Being trustworthy is a weakest link issue.

Our trustworthiness is contextual.

The best way to build trust is in 3D.

The First Dimension of Trust: Self-trust is the bedrock.

The Second Dimension of Trust: Thrive by building trust with another.

The Third Dimension of Trust: Navigate complexity by building trust at scale.

Trust can enable action, but action ultimately creates trust.

It’s important to reassess trust so we can trust wisely.

You can never build too much trust.

EPILOGUE

We’re trusting you.

Get the Full Color Print Edition of The Future Is Trust

Download the Group Discussion Guide and Discover Additional Trust-Centered Resources

References

Acknowledgements

About the Authors

Praise for The Future Is Trust

Trust is a choice. It's not the easy path, but it's the one that matters. Lisa and Rick share a generous and powerful manifesto that can help us get there.

— Seth Godin, Founder, altMBA

Trust is the bottom line. Thanks to global leadership consultants Rick and Lisa, you now have the thinking and tools to build trust in yourself, within your team, and for your brand. You can’t afford to miss this book.

— Louise Karch, Bestselling Author of Word Glue

The book that will convince anyone that trust is the highest value leadership asset.

— Eduardo Gomez Ruiz, UX Research Lead, Miro and Associate Professor, IE Business School

Trust is everything, yet we often take it for granted - that is until we need it most. Not only do Rick and Lisa present a compelling human and business case for leaders to invest in building trust, they also provide a practical and transformative approach to doing so.

— Oni Blackstock, MD, MHS, Founder and Executive Director, Health Justice

Trust is the invisible currency of success and wellbeing. Its role is heightened in a world with increasing interactions between humans, machines and systems, and their creators. Lisa and Rick provide a convincing case and a thought-provoking guide on trust.

— Vijay Kasireddy, Partner Director of Engineering, Microsoft

"Now more than ever trust is needed in every organization, relationship and interaction. We have seen what happens without it and it doesn’t end well. Lisa and Rick do an incredible job breaking trust down and providing you with the understanding and tools required