APP MARKETING: Top Mobile App Monetization and Promotion Strategies

By R. L. Greene

 

Currently about 2 percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for.

 

While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today’s environment is very different than it was a decade ago. That doesn’t mean there isn’t still money to be made, however, as the app industry is expected to rake in nearly 78 billion dollars by the end of 2017.

 

Today’s market is the most competitive the app game has ever been which means in order to help your app rise to the top you are going to need to aggressively market it using every trick in the book. Luckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on. You will also learn tips and tricks related to finding the best ways of promoting your app and how to maximize your monetization options so that once you get your app out among the people you stand the greatest chance of turning a profit as possible.

 

While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads and free downloads that are supported via in app purchases. Inside you will find strategies tailored to each of these business models that will allow you take on the competition head on and come out ahead in the bargain.

 

All it takes to make it big in the app marketplace is one really good idea. If you have that idea then all you need is the right marketing and you’re on your way. So, what are you waiting for? Take control of your financial future and buy this book today!

 

Inside you will find

A detailed breakdown of every viable app business model and how to build a marketing plan around it.

Tips for maximizing ASO and social media marketing.

Half a dozen viable monetization strategies that will work with any type of business model or type of app.

Specialized promotion tips for the most profitable types of apps.

Pros and cons for both the iOS and Android market as well as how to successfully market your app in each market.

And more…

• Language: English
• Publisher: Tru Nobilis Publishing
• Release date: Feb 18, 2019

Book preview

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Introduction

Congratulations on downloading App Marketing: Top Mobile App Monetization and Promotion Strategies and thank you for doing so. It’s important to get an unfortunate truth out of the way up front, there are more apps on the market today than anyone is ever going to use. For every Angry Birds, there are thousands of lovingly crafted games with unique premises and tight controls that no one is ever going to play in any significant number. With that being said, creating and marketing an app can still be a worthwhile endeavor that can help you turn a profit, as long as you go about doing it in the right way.

To that end, the following chapters will discuss everything you need to know in order to give your app the fighting chance it deserves, and maybe, if you’re very lucky, turn it into an international sensation. First you will learn all about the mobile app business as it currently stands in order to see what you are currently up against including the most common app business models and how to start filling out your marketing plan. Next, you will learn about important strategies to keep in mind when it comes to promoting your App including app store optimization and how to market via social media and email newsletters.

You will then learn about a wide variety of monetization strategies outside of the common business models and how to mix and match them to give your app the greatest chance of being profitable as possible. From there you will learn about various categories of apps and how to effectively market them specifically. Finally, you will learn about the pros and cons for developing and marketing on both iOS and Android in order to determine which is a better place for you to start.

There are plenty of books on this subject on the market, thanks again for choosing this one! Every effort was made to ensure it is full of as much useful information as possible, please enjoy!

Chapter 1: Understanding the Mobile App Business

By now, the term app is synonymous with tablets, smartphones and wearables and they run the gauntlet from useful productivity tools to addictive games. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today’s environment is very different than it was a decade ago. That doesn’t mean there isn’t still money to be made, however, as the app industry is expected to rake in nearly 78 billion dollars by the end of 2017.

While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads and free downloads that are supported via in app purchases.

Before you get into the app game, the first thing you are going to need to consider is why you are building an app. Are you looking to cultivate loyalty to your brand or generate awareness for your company? Are you looking to gain access to a new group of customers? Or are you looking to simply make a profit from the app that you create? Regardless, mobile is a big deal, but that doesn’t mean you can simply push out an app and expect it to make a big splash, finding success in the market these days is all about building a sustainable mobile business model. 

Business models

Currently about 2 percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. In order to join this elite group, the first thing you are going to need to do is have a well thought out plan which starts with having the right business goals.

Free with ads: This is the most common type of business model that is seen these days. It works by removing any possible cost-barrier to purchasing your app by allowing for free downloads. The goal here is to generate a large user base as quickly as possible and then gather information on your user base which is then compiled and sold to advertisers who pay you for the ads they place within your app.

Facebook is perhaps the most popular example of this type of business model. Users don’t pay to access Facebook but the company then leverages their app to mine user