MOVING FORWARD with ERM Advanced Telematics and The Future of Transportation
Innovations in telematics and autonomous technology are continuously shaping the world for the better. We had the privilege of speaking with Mr. Eitan Kirshenboim, CMO of ERM Advanced Telematics about the present status as well as the future of the fast-changing and ever-evolving industry.
Q Good day to you, Mr Kirshenboim! Thank you very much for meeting with us today. To start with, would you share with us how you start a busy day? What are some of your favorite routines for improving productivity for a day’s work?
A Good day and thank you for the opportunity for this interview! I believe, just like any other parent, the day starts with waking the kids and getting them ready for school…
But I guess the first thing I'll do is check messages and emails on my phone. ERM is a global player. We have a team in India and partners across five continents, so while I’ve been sleeping, people are working elsewhere and might have needed my attention. Once I get into the office, I usually already have some work to do for partners or for the Indian team, so, usually, the day starts immediately, I'm afraid.
Once I have some time, I read a little, and look for interesting news in our domain and beyond.
Q We see that you have had a very successful career journey, working in fields across business development, marketing and technology. Would you tell us what the important highlights of your professional career have been so far?
A Well, as a hi-tech guy, the main highlight I can think of is doing a variety of roles. I took on different types of work during the first fifteen or so years, once I entered the technology world. I started as a programmer, project management, product management, tech team management, then shifted into presales, sales, business development, marketing, and then channel sales, which combines basically everything I have done in the past.
I believe that
