The 7 Secrets of Creative Radio Advertising
Written by Tony Hertz
Narrated by Tony Hertz
4.5/5
()
About this audiobook
Because in today’s visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren’t actually Secrets. Because if you’ve ever been in one of Tony’s radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad!
Tony Hertz
Tony Hertz has a passion for radio spanning 40 years, 3 continents, and careers as agency copywriter and International CD in New York, London, Tokyo, Brussels, and running his own highly awarded radio specialist companies. Tony’s acclaimed creative seminars and workshops have inspired audiences in 36 countries and have been featured at the world’s major advertising festivals. He’s twice been on the Cannes Lions radio jury as well as many others, and remains the world’s only winner of both Yellow and Black D&AD Radio Pencils. Tony is based in the Philippines and travels extensively.
Related to The 7 Secrets of Creative Radio Advertising
Related audiobooks
Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5The 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsMagnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Rating: 5 out of 5 stars5/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Find Your Red Thread: Make Your Big Ideas Irresistible Rating: 4 out of 5 stars4/5Audio Branding: Using Sound to Build Your Brand Rating: 5 out of 5 stars5/5Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5Hype Yourself: A no-nonsense DIY PR toolkit for small businesses Rating: 0 out of 5 stars0 ratingsChasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness Rating: 0 out of 5 stars0 ratingsGet Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5The Hidden Agenda: A Proven Way to Win Business and Create a Following Rating: 4 out of 5 stars4/5Do It Yourself PR Tour: DIY Guide to a Book Publicity Campaign Rating: 0 out of 5 stars0 ratingsRomancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Rating: 5 out of 5 stars5/5Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Rating: 4 out of 5 stars4/5Take Your Business on the Road Rating: 0 out of 5 stars0 ratingsExtraordinary PR, Ordinary Budget: A Strategy Guide Rating: 4 out of 5 stars4/5Get Seen: Online Video Secrets to Building Your Business + URL Rating: 5 out of 5 stars5/5Brand Now: How to Stand Out in a Crowded, Distracted World Rating: 5 out of 5 stars5/5Storyscaping: Stop Creating Ads, Start Creating Worlds Rating: 3 out of 5 stars3/5Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Rating: 4 out of 5 stars4/5
Marketing For You
The Predictably Irrational Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5
Reviews for The 7 Secrets of Creative Radio Advertising
2 ratings2 reviews
- Rating: 5 out of 5 stars5/5Radio Advertising is a personal medium says Tony.
I´m facinated how obsessed this guy is with advertising.
This book is a goldmine! - Rating: 4 out of 5 stars4/5If you skip the first chapter (also save 20 min) you can find interesting copy ideas