Rating: 5 out of 5 stars
5/5
Audiobook6 hours
Social Selling: Techniques to Influence Buyers and Changemakers
By Tim Hughes and Matt Reynolds
Narrated by Timothy Andrés Pabon
Rating: 4 out of 5 stars
4/5
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About this audiobook
The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
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