Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales CycleAudiobookSelling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales CyclebyGarin HessRating: 5 out of 5 stars5/5Save Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle for later