Audiobook6 hours
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity
Written by Rob Adams
Narrated by Nick Tecosky
Rating: 0 out of 5 stars
()
About this audiobook
An astounding 70% of new products fail--a number that has remained stubbornly high for the last thirty years. Why all this failure? Did complicated technologies simply not work? Did financial backers not fork over enough cash? Was the quality bad? No to all of the above. These products failed because they missed hitting a viable market. If You Build it Will They Come? a new book by seasoned CEO and investor turned professor, Rob Adams, explains exactly how this failure can be averted. By applying the simple, proven Market Testing strategy outlined in If You Build it Will They Come?, entrepreneurs and managers can dramatically improve their success rate for finding new markets and launching new products. MARKET TESTING DOES NOT HAVE TO BE EXPENSIVE AND TIME-CONSUMING: Book describes a simple, step-by-step guide to systematically uncovering the market for any product including: How to personally interview at least 100 people in the target audience; how to determine the target customers best alternatives and substitutes for your new product; and how to quickly gather information on competitors, anecdotal evidence, expert opinions, growth rate of the target market, etc.
Related to If You Build It Will They Come?
Related audiobooks
Product Management Secrets: Techniques for Product Managers to Boost Product Sales and Increase Customer Satisfaction Rating: 4 out of 5 stars4/5Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Rating: 0 out of 5 stars0 ratingsThe Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Rating: 5 out of 5 stars5/5Lean B2B: Build Products Businesses Want Rating: 4 out of 5 stars4/5Stupid Simple Startup Growth Strategy: How To Turbocharge Your Startup Growth Without Complicated Growth Hacks Rating: 0 out of 5 stars0 ratingsTech-Powered Sales: Achieve Superhuman Sales Skills Rating: 0 out of 5 stars0 ratingsSuperstar Selling: How to Mange Yourself to Seven-Figure Sales Rating: 0 out of 5 stars0 ratingsProduct Marketing Misunderstood Rating: 5 out of 5 stars5/5Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Rating: 2 out of 5 stars2/5What to Ask: How to Learn What Customers Need but Don't Tell You Rating: 5 out of 5 stars5/5Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Rating: 4 out of 5 stars4/5Fear Less, Sell More: Find Your Courage and Make Millions Rating: 0 out of 5 stars0 ratingsDuct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Successful Sales Funnels Bundle, 2 IN 1 Bundle: The Sales Funnel Book, Sales Funnel Guide Rating: 0 out of 5 stars0 ratingsBullseye Marketing: How to Grow Your B2B Business Faster Rating: 1 out of 5 stars1/5Just Run it!: Running an Exceptional Business is Easier Than You Think Rating: 0 out of 5 stars0 ratingsMind Capture (Book 2): How You Can Stand Out in the Age of Advertising Deficit Disorder Rating: 0 out of 5 stars0 ratingsMake. It. Rain Rating: 5 out of 5 stars5/5Sales Techniques: Effective and Proven Tools to Close Any Sale Rating: 0 out of 5 stars0 ratingsRelationship Selling: Sales Readiness Rating: 5 out of 5 stars5/5High-Performance Selling Rating: 5 out of 5 stars5/5No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing Rating: 5 out of 5 stars5/5Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Rating: 0 out of 5 stars0 ratingsSales is my Passion Rating: 1 out of 5 stars1/5Changing Minds by Vanderpoel Rating: 5 out of 5 stars5/5
Sales & Selling For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Rating: 5 out of 5 stars5/5The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Rating: 5 out of 5 stars5/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Rating: 4 out of 5 stars4/5The Go-Giver: A Little Story About a Powerful Business Idea Rating: 5 out of 5 stars5/5The Unsold Mindset: Redefining What It Means to Sell Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Magic of Thinking Big Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 5 out of 5 stars5/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal Rating: 5 out of 5 stars5/5When They Say No: The Definitive Guide for Handling Rejection in Sales Rating: 5 out of 5 stars5/5The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone Rating: 5 out of 5 stars5/5If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Rating: 5 out of 5 stars5/5The Little Red Book of Selling: 12.5 Principles of Sales Greatness Rating: 5 out of 5 stars5/5The Secrets of Closing the Sale: BONUS: Selling With Emotional Logic Rating: 5 out of 5 stars5/5Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business Rating: 4 out of 5 stars4/5How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients Rating: 4 out of 5 stars4/5The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Rating: 5 out of 5 stars5/5Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Rating: 5 out of 5 stars5/5Dominate Your Market: How to Gain the Attention You Need to Succeed in Any Economy Rating: 5 out of 5 stars5/5Built to Sell: Creating a Business That Can Thrive Without You Rating: 5 out of 5 stars5/5The Secrets of Closing the Sale Rating: 5 out of 5 stars5/5What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level Rating: 4 out of 5 stars4/5
Related categories
Reviews for If You Build It Will They Come?
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews