Audiobook14 hours
Branding for Dummies: 2nd Edition
Written by Bill Chiaravalle and Barbara Findlay Schenck
Narrated by James Fouhey
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy.
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy.
Related to Branding for Dummies
Related audiobooks
Personal Branding For Dummies: 2nd Edition Rating: 5 out of 5 stars5/5Social Media Marketing All-in-One For Dummies: 4th Edition Rating: 5 out of 5 stars5/5Growth Hacking For Dummies Rating: 2 out of 5 stars2/5Launching & Building A Brand For Dummies Rating: 0 out of 5 stars0 ratingsBusiness Writing For Dummies: 3rd Edition Rating: 5 out of 5 stars5/5Direct Selling For Dummies Rating: 5 out of 5 stars5/5Planning A Profitable Business For Dummies: Australian Edition Rating: 0 out of 5 stars0 ratingsCreating a Business Plan For Dummies Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 5 out of 5 stars5/5Gamification Marketing For Dummies Rating: 2 out of 5 stars2/5Complete MBA For Dummies: 2nd Edition Rating: 4 out of 5 stars4/5Digital Marketing All-In-One For Dummies, 2nd Edition Rating: 0 out of 5 stars0 ratingsBranding: The Ultimate Marketing Guide to Build a Brand and Stand Out Through Branding Rating: 4 out of 5 stars4/5Branding: Starting a Business With Top Brand Strategies and Build Successful Product Rating: 4 out of 5 stars4/5Online Branding: The Ultimate Guide to Build Your Unique Brand Rating: 5 out of 5 stars5/5Design Thinking For Dummies Rating: 4 out of 5 stars4/5Business Valuation For Dummies Rating: 0 out of 5 stars0 ratingsRecognizing and Engaging Employees for Dummies Rating: 4 out of 5 stars4/5Marketing Rating: 0 out of 5 stars0 ratingsProduct Management For Dummies Rating: 4 out of 5 stars4/5Personal Branding Crash Course Rating: 5 out of 5 stars5/5Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Rating: 5 out of 5 stars5/5
Marketing For You
The Freedom Shortcut Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5
Reviews for Branding for Dummies
Rating: 3.9999999799999997 out of 5 stars
4/5
5 ratings0 reviews