In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'. And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale. Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales. Download the free worksheet here: https://sol8.com/download-quick-and-e...Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Do THIS to Influence Your Customer’s Buying Decision3:19 Don’t mistake features for benefits5:29 What are product/service benefits?6:30 Common benefit7:04 Personal benefit8:16 Meta benefit? The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  ? Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: