Max Kerwick — BBP co-host and brand building secret weapon — speaks to a select group at the 8 figure exit workshop at Ryan’s home. Who is your singularity, the figurative customer who is most predictive of your long term success? Be weary of “busy moms” or “25 to 35 year olds” and their variance, establish your bullseye and aim for it. Tune in for some insight on brand design methodology: building an archetype on goals and interests, identifying its variants and gathering data.