Episode 72 - Yitzchock Saftlas discusses his book So, What's The Bottom Line? Hear proven techniques for building your brand with a human-centric approach. Yitzchok is the host of the weekly business radio show, “Mind Your Business” on 77WABC in New York, and the founder of Bottom Line Marketing Group, an award-winning marketing agency helping clients build their brands. Stay tuned after for five action items to take advantage of the ideas and advice in this interview, and hear bonus comments from Yitzchock. Host, Kevin Craine   Everyday-MBA.com