What makes graphics click with your audience?Is it your skill level, the finer details like color or shape, or could it be something else altogether? While those things definitely contribute to the success of your graphics, you could still end up producing graphics that just don’t work even if you have the skills to show for it.Mike Parkinson, author and Founder of Billion Dollar Graphics, joins this episode of The Visual Lounge to explain what it takes to make graphics that work. He explains why graphic designers need to appeal to their target audience on two different levels — emotionally and intellectually.Besides being the founder of Billion Dollar Graphics, Mike is a world-renowned communication and presentation expert, best-selling author, and professional trainer. He’s also a partner at 24 Hour Company, which is a premier creative services firm. Learning points from the episode include:Why you need to understand the way people consume contentHow to take a motivator-means approach to create visually compelling contentHow to make your graphics workWhy defining your message is importantHow to avoid overdoing it with graphicsHow to pick the right aesthetic styleTips for creating material design graphicsWhen to use graphics vs. textImportant links and mentions:The Visual Lounge: https://bit.ly/tvlsubscribe Billion Dollar Graphics: https://www.billiondollargraphics.com/Mike’s LinkedIn: https://www.linkedin.com/in/mike-parkinson-microsoft-mvp-apmp-fellow-bb364/24 Hour Company: https://24hrco.com/Mike’s email address: mike@billiondollargraphics.comLearn more about the TechSmith Academy .To read the blog post on the topic or watch the video, go to: https://www.techsmith.com/blog/graphics-that-dont-work