The best audience to sell to is one you are a part of. Being part of a community you truly understand the pain points, the problems that come up, where people want to go in that domain. So when Jake Rhodes started making products for crossfitters he started to gain some traction. But it wasn't until he learned how to create relationships with influencers and athletes that his business truly shot through the roof. If you've gotten value out of The Brand Builder Podcast please leave us a review and subscribe to make sure you never miss an episode.