In this episode titled "Branding is Selling," I sit down with Alex Antolino, a renowned branding and content expert with a rich background as the creative director for Typeform and collaborations with top brands. We dive deep into the intrinsic connection between branding and sales, exploring how they feed off each other to drive success.

Alex shares his insights on how impactful content not only shapes a brand but also plays a crucial role in the sales process. Our discussion illuminates the symbiotic relationship between branding and sales, asserting that one cannot truly thrive without the other.

? Why branding is not just about aesthetics but effectiveness
? How sales and branding fuel each other's success
? The critical role of content in building and selling a brand

Alex Antolino has been at the forefront of branding initiatives, leading creative directions that have left significant marks in the industry. His expertise offers valuable perspectives on how to leverage branding as a powerful tool for selling.

Connect with Alex here:

LinkedIn: https://www.linkedin.com/in/alexantolino
Instagram:⁠ https://www.instagram.com/antolino/
Youtube:  @AlexAntolino 
Web: https://www.alexantolino.com/