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Building a strong brand identity

Building a strong brand identity

FromSellosophy Podcast


Building a strong brand identity

FromSellosophy Podcast

ratings:
Length:
33 minutes
Released:
Jun 14, 2022
Format:
Podcast episode

Description

Martha Cristina is a luxury brand strategist & designer. She does an amazing job in helping founders share their origin story and connect it to their brand. In this episode, Martha shares her 3 part methodology of building a brand and compares is to building a human: with the heart, soul and mind. She breaks down even further how these three elements helps you strengthen your brand identity and sell your story. We explore the importance of having a clear mission & vision for your company, developing a personality for your brand and positioning yourself for your ideal clients and differentiating yourself from the competition. 
Martha has over 10 years working for brands like Cartier, Moleskine, and Maison Kayser. She's led marketing departments of 80 million in yearly revenue, opened over 25+ retail stores & restaurants, and secured a million dollar client. Working with her will result in making branding magic.
You can follow & connect with Martha on:
IG: @marthacristina
Web: marthacgarza.com
Released:
Jun 14, 2022
Format:
Podcast episode

Titles in the series (22)

Sellosophy is a way of life that sales professionals and entrepreneurs practice with the purpose to make the world a better place through the eyes of the customer. Each episode will have guests from different walks of life share their insights, experiences, tips and strategies to enhance your sales process and grow your business. Whether you are an individual producer looking to find new ways to approach your prospecting, sales and pipeline management system or if you are a small business leader looking to take your business to the next level, this channel is for you.