In today's fast-paced business environment, launching a new product or service is a monumental task. It's not just about creating something of value; it's also about delivering that value to the right audience at the right time. This is where a well-crafted Go-To-Market (GTM) strategy comes into play. A GTM strategy serves as a blueprint for how a company will sell its products to customers. It outlines the steps necessary to move from product development to market launch, ensuring that all organizational functions, including marketing, sales, and customer service, are aligned with the product's objectives.

Blog post: https://www.victorleungtw.com/2023/09/17/gtm/