In this podcast, I am comparing the Go-to-Market (GTM) strategies of two organizations in the banking industry: the Development Bank of Singapore (DBS) as an incumbent and Trust Bank as a disruptor. Over the last few years, advancements in technology and shifts in consumer behavior have led to significant changes. Established players like DBS face challenges from local digital banks that hold full banking licenses in Singapore, including Trust Bank, which was jointly launched by the FairPrice Group and Standard Chartered Bank.
Blog post: https://www.victorleungtw.com/2023/12/14/gtm/